Fast Food Centre in Bangalore Research Paper Example | Topics and Well Written Essays - 1500 words

Fast Food Centre in Bangalore - Research Paper ExampleThis is then followed by a conclusion explaining why Wendys International Inc., one of the largest fast food chains of the world must(prenominal) con lookr this location.M. G. Road is one of the busiest roadstead in the city of Bangalore and is lined on one side with retail stores, food outlets and restaurants. It runs from Trinity Circle at one end to Anil Kumble Circle at the other. It has many office buildings, shops and theatres. It is also a home to a large number of buildings and banks.Many Indian cities (including New Delhi and Mumbai) have an M. G. road, and in general there is no linkage between these various roads (except that in many cases, these happen to be the busiest part of the city).India, as the world sees it, is a developing country, masking great progress in its economy. Many MNCs of various industries have turned their attention towards India.The Indian centerfield class has grown so affluent that they can easily afford to eat out more often compared to a decade ago. In fact, according to a McKinsey report, the Indian food industry grew double-quick than the information technology industry over the last 10 years.Consumerism is big business in India. there will be 628 million middle-class Indians by 2015. And already, their net income has doubled over the last 10 years. Every multinational company now wants to sell in India. Some companies have failed and others succeeded. The ones that failed did so because they were non sensitive to the cultural factors that affect consumer behaviour in India.One of the key reasons for the increased consumption is the important-looking growth of the middle class. At the start of 1999, the size of the middle class was unofficially estimated at three hundred million people, larger than the entire population of the United States. And this figure is expected to grow to 445 million by 2006. A detailed survey undertaken by the economic think tank NCA ER provides a quick judgement on how the proportion of the middle segments (UM or upper middle, M or middle and LM or lower middle) has grown over the years since the opening up of the economy.BANGALORE- AN OPPORTUNITYThe convergence of professional lifestyles with the guide for fast, tasty food served in a pleasant environment make fast food ventures a leading market area. Bangaloreans are not strangers to the culture of eating out on a stock basis. But such facilities are a definite departure from the traditional fast food outlets. A whole host of trendy, readymade and fast food outlets have mushroomed around Bangalores new malls and up-market shopping areas catering to time-constrained professionals and the sound off middle classes. These new fast food options are burgeoning in Bangalore, because they fit in with changing middle class