Integrated Social Media Plan for Rockport Company Research Paper

Integrated Social Media Plan for Rockport Company - Research Paper Example Correspondingly, it can be observed that the business strategies applied by Rockport centrally focuses on promoting adequate innovation and engineered designing to provide ultimate comfort and style to its customers in accordance with the changing trends observable in the global market (Adidas Group, 2012). 2. Defining Social Media Goals for Rockport Setting of goals associated with marketing any product and/or service can be considered as a primary and most essential step for modern organizations in order to build a strong brand establishment in the respective business market. Therefore, the primary goals of the proposed social media for Rockport would focus on: Enhancing or strengthening its brand value Driving renovation strategy for its continuous brand development and Continuous monitoring of its brand presence in any respective business market 3. Crafting Message to the Target Audience The development of an effective social message will certainly play a major role for Rockport to maintain its brand equity within the market. In order to meet these stipulated social media goals, the following messages would enable Rockport to build its strong brand positioning in the leather footwear business industry. We care about your comfort and style Engineered footwear to deliver ultimate comfort and style Setting trends through delivering innovation and style 4. Selecting Social Channels/Tools for Brand Positioning Following are the few major social media tools that are selected to promote the global brand positioning of Rockport. Facebook: In its brand positioning, Rockport uses Facebook to promote its product with the aim to Enhance its one-to-one interaction between the brand marketers and consumers Facilitate better awareness and loyalty among the targeted market segment Emphasize to promote rewarding word of mouth promotional benefits to the brand Twitter: In order to maintain the sustainable position in the shoe designing and manufacturing industry, the promoti on of organizational product through Twitter have also enabled Rockport to Communicate brand and its range of innovative leather footwear Generating brand values Demonstrating brand personality Getting adequate feedback and providing customer service LinkedIn: The incorporation of LinkedIn in the promotional activities of Rockport has enabled to build a strong online business network across the world. It thus facilitates the organization in Building network of vital contacts gaining efficiency in managing global value chains Help recruiting appropriate candidates to venture globally Providing and sharing ideas among the people engaged within the network Google Plus+: Apart from the above mentioned social media already used by the brand, The major advantages can be obtained by Rockport through the integration of Google+ in its promotional activities. This can assist the organization in Communicating products/service to a large volume of users Marketing and promoting products/services Sharing of different ideas Providing business solutions Source: (Bonchi, Castillo, Gionis & Jaimes, 2011) Tumblr: As an effective blogging platform, Tumblr can also provide effective support for Rockport to promote its exceptionally designed footwear products. The primary benefits of Tumblr shall thus include Building interactive social communities across the existing and new business markets of Rockport Improving business network through incorporating range of potential users.

Relatively low number of women in parliaments Essay

Relatively low number of women in parliaments - Essay Example India is the second most heavily populated country in the world and more over the largest democratic country in the world. However, even after 60 years of independence, Indian parliament failed to give the proper representation to the women community in India. India was ruled by only once by a women prime minister: Mrs. Indira Gandhi. The current Indian president and parliament speaker are females. Even then the representation of women in Indian parliament is negligible at present. The cases are not different even in some of the highly developed democratic countries like UK and USA. In UK, only 18% of the total parliamentary seats hold by the women. There are many social, cultural and political reasons for the underrepresentation of women in the parliament. â€Å"The arguments in favour of increasing women’s participation in politics rely on 3 principles: Firstly, on democratic justice, secondly, on resource utilisation and thirdly, on interest representation† (Aggio, 2 001, p.3). Neither the God, nor the nature never ever asked the human to treat the women community in a different manner. In fact the dominant male community using their superior muscle power suppressed the weaker female community needs. It is impossible to the current word to develop properly if we neglect the contributions of the half of our population; the women community. ... Reasons for the underrepresentation of the women in parliament The reasons for the underrepresentation of women in politics can be understood in the case of totalitarian or autocratic countries like China, Saudi Arabia, Myanmar, North Korea or Cuba. However, it is difficult to believe that even in democratic countries, the representation of women in the political decision making bodies or parliament are negligible. â€Å"Democracy cannot afford to be gender blind† (Fogg, 2006, p.24). Democracy ensures equal opportunities to all in principles; however these principles often stay on papers alone. India, one of the largest democracies in world, recently tried to ensure at least 33% of women representation in Parliament. An ordinance was presented in the parliament in order to ensure at least 33% women participation in parliament; however, the stiff resistance from some of the prominent political parties and fundamentalists prevented the Indian parliament form passing such an ordi nance. From the above descriptions, it is clear that one of the major reasons for underrepresentation of women in parliament is the male domination in the society. Even though, in principles, most of us agree the ideas of giving equality to the women; however, when it comes to practice, most of the male community object it. By nature, the male community has a dominant attitude towards the female community. For men, the responsibilities of the females are limited to the boundaries within walls of the home. The above belief has changed slightly in recent times and many of the females started to work in offices and other professional organizations just like men. Many feminists’ movements contributed heavily to bring the women out of the walls of the home. Even then, male