World of Work Silver - Organisational Awareness Coursework - 1

World of Work Silver - Organisational Awareness - Coursework Example Jaguar is exported to more than 60 countries around the world. In mid-2008 India’s Tata Motors acquired JLR for  £1.15 billion in what is seen as a move to expand its production line and cut down on costs (Grant, 2010). JLR conducts its sales to customers mainly through franchised distributors and importers. However, since 2008 activities, the demand for Land Rover cars and sales immediately declined by almost one-quarter. In 2009, for instance, 144,133 car sales were registered. Jaguar also recorded a slump in sales by almost 20 per cent to about 52,500 in 2010 (Grant, 2010). Regardless, Jaguar is an effective innovation-driven organization in its internal processes, judging by the unique car designs created through innovation and seamless R&D processes. In order to improve the quality of its products, JLR has reduced its product lines to two instead of the initial six (Raynal, 2012). This implies that JLR is keen on differentiation of a lean product line, which is achievable through technological and product line modernisation. The company spends heavily on R&D so as to come up with products which not only meet but exceed current and future customer expectations. But compared to other market rivals, JLR carefully balances its innovation with the primary risk in the current business environment – cost overruns in the unpredictable market forces. Nonetheless, Jaguar’s supply chain management is still poor, judging by the low presence of the products in the developing economies compared to its market rivals such as Mercedes Benz or General Mo tors (Harris, 2013). Owing to the fitness of the Land Rover brand for different purposes, the brand is apparently performing better than the Jaguar brand (Gomes et al, 2007). After the recent acquisition, the company has shifted major head office decisions to India in an attempt to strengthen its market presence across the two products. In India, the company seeks to

Marketing Plan Chevrolet Essay Example for Free

Marketing Plan Chevrolet Essay A performance appraisal is a review and discussion of an employees performance of assigned duties and responsibilities. The appraisal is based on results obtained by the employee in his/her job, not on the employees personality characteristics. The appraisal measures skills and accomplishments with reasonable accuracy and uniformity. It provides a way to help identify areas for performance enhancement and to help promote professional growth. It should not, however, be considered the supervisors only communication tool. Open lines of communication throughout the year help to make effective working relationships. In Chevrolet each employee is entitled to a thoughtful and careful appraisal. The success of the process depends on the supervisors willingness to complete a constructive and objective appraisal and on the employees willingness to respond to constructive suggestions and to work with the supervisor to reach future goals. In Chevrolet it is important for them to give the satisfaction of their customers as part of their business. As the company needed employees who will help them in obtaining their goals, they make sure to have excellent agents or dealers to gain more customers in market. The services which they offer to their buyers are based to the performances of their car dealers and agents who sell their products. As having an integrated performance appraisal, the Chevrolet handle their employees with a synchronization on their management that will help them to comprise more strategies, goals of the company and the right plan for them to be marketable in their business. Chevrolet has their records of their sales on their cars and the level of performances of their dealers and agents. As managing a business that needed to sell in a high cost of prices but giving customers a satisfaction and good value of their products, the company needs to check and monitor the employee who sells and market the products. Periodic reviews help the supervisors of Chevrolet gain a better understanding of each employees abil ities. The goal of the review process is to recognize achievement, to evaluate job progress, and then to design training for the further development of skills and strengths. A careful review will stimulate employee’s interest and improve job performance. The review provides the employee, the supervisor, the Vice President, and Human Resources a critical, formal feedback mechanism on an annual basis; however these discussions should not be restricted solely to a formal annual review. Annually, the appropriate supervisor evaluates each employee’s performance. In the case where an employee has changed jobs part-way through the appraisal period, both of the employee’s supervisors during the appraisal period should submit an appraisal of the employee’s performance. During the performance evaluation process, the most recent job description on file with Human Resources will be reviewed and updated if necessary, by both the employee and the supervisor. The Chevrolet employees are reviewed for a salary increase, annually. The amount of the salary increase pool of funds is recommended by the administration and approved by the Board of Trustees. The method for allocating funds is based on rewarding meritorious performance. Merit increases will be awarded on a pay-for-performance basis and are based on individual performance. When used as intended, a pay-for-performance structure achieves the goal of rewarding truly top performers with merit increases that match their achievements and contributions. These bases of performances of the employees are one way of recognizing the job that they worked hard for the company. The company wanted to increase the level of good quality services for their employees for them to have the loyalty of their customers. This reward to their dealers and agents are persuading them to enhance the ability and performances in marketing their products. The goal of Chevrolet is to give satisfaction and needs to their customers and to their future buyers. The company’s Performance Appraisal can help the company to obtain the following objectives: To maintain records in order to determine compensation packages, wage structure, salaries raises, etc and to identify the strengths and weaknesses of employees to place right men on right job, to maintain and assess the potential present in a person for further growth and development, to provide a feedback to employees regarding their performance and related status, to provide a feedback to employees regarding their performance and related status. It also serves as a basis for influencing working habits of the employees and to review and retain the promotional and other training programmes. It is said that performance appraisal is an investment for the company which can be justified by following advantages: Performance Appraisal helps the supervisors to chalk out the promotion programmes for efficient employees. In this regards, inefficient workers can be dismissed or demoted in case. It can help in chalking out compensation packages for employees. Merit rating is possible through performance appraisal. Performance Appraisal tries to give worth to a performance. Compensation packages which include bonus, high salary rates, extra benefits, allowances and pre-requisites are dependent on performance appraisal. The criteria should be merit rather than seniority. The systematic procedure of performance appraisal helps the supervisors to frame training policies and programmes. It helps to analyse strengths and weaknesses of employees so that new jobs can be designed for efficient employees. It also helps in framing future development programmes. Performance Appraisal helps the supervisors to understand the validity and importance of the selection procedure. The supervisors come to know the validity and thereby the strengths and weaknesses of selection procedure. Future changes in selection methods can be made in this regard. For an organization, effective communication between employees and employers is very important. Through performance appraisal, communication can be sought for in the following ways: the employers can understand and accept skills of subordinates; the subordinates can also understand and create a trust and confidence in superiors. It also helps in maintaining cordial and congenial labor management relationship. It develops the spirit of work and boosts the morale of employees. All the above factors ensure effective communication. The Performance appraisal of the company serves as a motivation tool. Through evaluating performance of employees, a person’s efficiency can be determined if the targets are achieved. This very well motivates a person for better job and helps him to improve his performance in the future. Life Cycle Costing The Life cycle costing is a method of calculating the total cost of a physical asset throughout its life. Life-cycle costing is concerned with all costs of ownership and takes account of the costs incurred by an asset from its acquisition to its disposal, including design, installation, operating, and maintenance costs. There are four major benefits of Life Cycle Cost analysis and it is evaluation of competing options in purchasing, improved awareness of total costs, more accurate forecasting of cost profiles and performance trade-off against cost. When the Chevrolet is planning the acquisition of a major asset, organizations spend considerable time and effort in making an economic evaluation of the initial (capital) cost. This evaluation typically considers the required size or capacity of the item, operating performance requirements, physical appearance or image projected, the capital cost, and alternative product options. The company future costs are less visible, as they are often â€Å"hidden† within general operating expenses, but they can have a significant impact on the future viability of the organization. The scale of these costs depends on the level and frequency of usage of the asset. There are also broader environmental implications that flow from the decision to acquire a major asset. Resources are used during the creation, operation and disposal phases, with the potential to affect environmental sustainability, and there may also be direct environmental impacts. The study of these broader issues is often termed life-cycle assessment. This guide does not specifically address these broader issues but they should be part of a complete assessment of the merit of a specific project. The determination of costs is an integral part of the asset management process and is a common element of many of the asset manager’s tools, particularly Economic Appraisal, Financial Appraisal, Value Management, Risk Management and Demand Management. Growing pressure to achieve better outcomes from assets means that ongoing operating and maintenance costs must be considered as they consume more resources over the asset’s service life. Both the capital and the ongoing operating and maintenance costs must be considered wherever asset management decisions involving costs are made. This is the Life Cycle Cost approach. Quality Costing Improving quality is considered by many to be the best way to enhance customer satisfaction, to reduce manufacturing costs and to increase productivity. Any serious attempt to improve quality must take into account the costs associated with achieving quality, since nowadays it does not suffice to meet customer requirements, it must be done at the lowest possible cost as well. This can only happen by reducing the costs needed to achieve quality, and the reduction of these costs is only possible if they are identified and measured. The identification itself is not straightforward because there is no general agreement on a single broad definition of quality costs. However, according to Dale and Plunkett (1995), it is now widely accepted that quality costs are the costs incurred in the design, implementation, operation and maintenance of a quality management system, the cost of resources committed to continuous improvement, the costs of system, product and service failures, and all other necessary costs and non-value added activities required to achieve a quality product or service. Measuring and reporting these costs should be considered a critical issue for any manager who aims to achieve competitiveness in today’s markets. These are costs that can be only estimated such as profits not earned because of lost customers and reduction in revenue owing to non-conformance. The importance of opportunity and intangible costs for quality costing has been recently emphasized in the literature. The practice of costing quality is the combination of two important elements: the first is to analyse the cost of each part of a process and identify areas where savings may be made; the second is the right first time approach. Of course people don’t just need to do things right, they need to be sure they are doing the right things. The aim of a quality costing process is to maximize quality while minimizing cost. A sound quality costing programme will measure the cost of quality; aim to control and reduce it; and, continually monitor it as a measure of progress. The process of quality costing is, on the whole, one of negative analysis instead of strengths, it looks for weaknesses. This may be a painful exercise, be prepared for that. But remember that by identifying costs you can take steps to reduce them. Ignoring ineffectiveness and poor quality is rather like the ostrich approach to management if I don’t see it, it won’t hurt me. It is useful to bear in mind that the best business with which to compare quality costs is your own. If you introduce quality cost measurement activities twice a year you will soon have data to compare. The Chevrolet cost categories in the quality planning is one of the most important and had prioritized by the company for them to achieved customer satisfaction. The company offer products with good materials to maintain the quality but with affordable prices. The company’s prevention costs support activities whose purpose is to reduce the number of defects. Chevrolet employs many techniques to prevent defects, for example statistical process control, quality engineering, training, and a variety of tools from total quality management (TQM). Prevention costs include activities relating to quality circles and statistical process control. Quality circles consist of small groups of employees that meet on a regular basis to discuss ways to improve quality. Both management and workers are included in these circles. An out of control process results in defective units and may be caused by a miscalibrated machine or some other factor. In statistical process control, workers use charts to monitor the quality of units that pass through their workstations. With these charts, workers can quickly spot processes that are out of control and that are creating defects. Problems can be immediately corrected and further defects prevented rather than waiting for an inspector to catch the defect later. Any defective parts and products should be caught as early as possible in the production process in the company. Appraisal costs, which are sometimes called inspection costs, are incurred to identify defective products before the products are shipped to customers. Unfortunately performing appraisal activates doesnt keep defects from happening again and most managers realize now that maintaining an army of inspectors is a costly and ineffective approach to quality control. Employees are increasingly being asked to be responsible for their own quality control. This approach along with designing products to be easy to manufacture properly, allows quality to be built into products rather than relying on inspections to get the defects out. Failure costs are incurred when a product fails to conform to its design specifications. Failure costs can be either internal or external. Internal failure costs result from identification of defects before they are shipped to customers. These costs include scrap, rejected products, reworking of defective units, and downtime caused by quality problem. This also experienced by the company and the more effective the companys appraisal activities the greater the chance of catching defects internally and the greater the level of internal failure costs. This is the price that is paid to avoid incurring external failure costs, which can be devastating for the company. When a defective product is delivered to customer, external failure cost is the result. External failure costs include warranty, repairs and replacements, product recalls, liability arising from legal actions against a company, and lost sales arising from a reputation for poor quality. Such costs can decimate profits. External failure costs usually give rise to another intangible cost. These intangible costs are hidden costs that involve the companys image. They can be three or four times greater than tangible costs. Missing a deadline or other quality problems can be intangible costs of quality. Internal failure costs, external failure costs and intangible costs that impair the goodwill of the company occur due to a poor quality so these costs are also known as costs of poor quality by some persons.

HIV Vaccine Clinical Trials: The Standard of Care Debate Essay

Human immunodeficiency virus type 1 (HIV-1) is a retrovirus infecting approximately 35.3 million people worldwide that leads to the development of acquired immunodeficiency syndrome (AIDS). HIV-1 selectively infects certain host immune cells, including CD4+ T cells, macrophages, and dendritic cells, resulting in the continual depletion of the host immune system (Global Report, 2013). More specifically, HIV-1 prevalence is concentrated in sub-Saharan Africa and other developing countries worldwide. In recent years, there has been much effort devoted to developing an effective vaccine against HIV-1. The vaccine clinical trials are typically held in these developing countries where HIV-1 prevalence is highest. The dilemma that continues to plague vaccine trials in developing countries pertains to the standard of care that should be provided to the participants who inevitably become infected with HIV-1 during the trial (Bloom, 1998). This standard of care debate revolved around top ics such as what type of treatment should be provided to the participants, how long should the treatment continue, will treatment continue after the trial has concluded, who has the obligation to ensure the standard of care protocols are enforced, what are the repercussions in failing to do so, and most importantly, who is paying for all of this (Berkley, 2003). The Declaration of Helsinki clearly endorses the view that all trial participants are entitled to the worldwide best standard of care (Lie et al, 2004). Unfortunately, efforts to devise an accepted standard of care have continued without success since the 1990s (Berkley, 2003). The root of the problem revolves around the expenses associated with treatment. This is an especially difficult ... ... 7. Lie RK, Emanuel E, Grady C, Wendler D. (2004). The standard of care debate: the Declaration of Helsinki versus the international consensus opinion. J Med Ethics 30: 190-3. 8. Macklin R. (2008). Standard of care: an evolution in ethical thinking. The Lancet 372(9635): 284-5. 9. Scott BR, Tsevat J. (2006). Is antiretroviral therapy cost-effective in South American? PLoS Medicine 3(1): 14. 10. Shapiro K, Benatar SR. (2005). HIV prevention research and global inequality: steps towards improved standards of care. Journal of Medical Ethics 31: 39. 11. Specter, M. (2003). The vaccine. The New Yorker 78(45): 56. 12. The Kaiser Family Foundation. Health expenditure per capita (PPP; $US). 2002. 2007. 13. UNAIDS/WHO, 2007 WHO/UNAIDS. Ethical considerations in biomedical HIV prevention trials: guidance document. Geneva: Joint United Nations Programme on HIV/AIDS.

Nonverbal Communication Essay

Abstract The goal of this study was to find out if teachers were teaching nonverbal communication in their classroom, and also if it was important to teach nonverbal communication in the classroom. Teachers have a variety of teaching styles, and techniques. Some teachers using nonverbals and some do not. However, sometimes class size, classification levels, and gender can cause teachers to either use nonverbal communication or not. The participants of this study were asked whether or not their teacher use different types of nonverbal communication in the classroom setting. The study found that students said most teachers in their classes use nonverbal communication to teach. This study also provides support of the importance nonverbal communication has when teaching. Nonverbal communication in the classroom: A research about the importance of teaching nonverbal communication Communication in general is the process of sending and receiving messages that enables humans to share knowledge, attitudes, and skills. Although we usually identify communication with speech, communication is composed of two dimensions, which are verbal and nonverbal. Nonverbal communication has been defined as communication, but just without any words. Communicating is not something we can just do without, nonverbal communication especially considering it can never be shut off, unlike verbal communication we are always communicating nonverbally. One cannot not communicate. Nonverbal communication is always around you and impossible to ignore. Research, in many studies, has indicated that nonverbal communication can serve a wide range of functions in human interaction. Nonverbal communication is an essential part of every day life. No matter if at work, school, or even at home, nonverbal communication plays a huge role in life. As Blatner (2002) says, â€Å"Often people cannot understand the impact of nonverbal communications involved in a situation unless it is replayed and figured out† (pg.3). Teachers need to be practicing and teaching nonverbal communication in the classroom everyday, and that by doing so students will become much better communicators. Nonverbal communication strategies are important to the development of an effective educational system. Nonverbal communication should be practiced in more classes than just communication classes, because no matter what major of study you are in communication is always going to be an essential thing to know. Many social scientists have conducted research in the field of nonverbal communication as it affects students and educators. Ritchie (1977) found that seven percent of communication is nonverbal. Voice inflection accounts for 38% of the message, and facial expression, including â€Å"body language,† communicates 55% of the message. Speer (1972) states that because 90% of the total impact of a message can come from nonverbal elements, sharpening nonverbal communication skills cannot help but make a person a better communicator. So why are not all teachers using this method of teaching in the classroom setting? That is one of the questions I would like to answer in my research. This paper will work to determine if nonverbal communication is essential to be taught in the classroom and the importance of the teaching of nonverbal communication. Literature Review Research has been investigated, by many different scholarly researchers, about nonverbal communication and the importance of why it should be taught to students in their learning career. Nonverbal communication can be defined as signing, symbols, colors, gestures, rhythms, and much more. Those are just a few examples that will be discussed (Ritchie 1977). Speer (1972) believes that it is important to know all the different ways to communicate nonverbally and explains all of those ways in the book. Speer (1972) also emphasizes on the fact that in order to communicate, you must first know what nonverbal communication actually is. Pilner, Alloway, & Krames (1974) however compare how humans and animals communicate differently nonverbally and the importance of knowing the different ways, and they also point out how humans and animals can communicate very similarly nonverbally as well. Ethology is the way of studying behavior amongst people. Weitz (1974) refers to ethology as a way to cond uct research, knowing how to study different peoples behavior is essential to know before observing how people act. Visual interactions are also ways of studying nonverbal communication in the classroom, according to Weitz (1974). According to Molcho (1985), nonverbal communication is critical in the classroom setting, especially in interpersonal communication. The most credible messages teachers generate are said to be nonverbal. Duggan (2012) discusses all of the different nonverbal cues and why they are important. For example, he states the importance of facial expressions, gestures, and appearance. Along the same lines Carli (1995), Mayo &Henley (1981) and Thompson (2012) have different articles about differences between men and women and the different thoughts they have on nonverbal communication. He also discusses different research scenarios in which research has been conducted to prove the importance of nonverbal communication, and why men and women communicate differently sometimes. Area of Study Nonverbal communication plays a huge role in the classroom, and how teachers should be using nonverbal communication. (Pliner 1974) This paper is a research intended to help understand why nonverbal communication is so important in teaching, and what those importance’s are. Teachers should be using nonverbal communication everyday, in every course no matter what the major of study is. I want to research to see if teachers are using nonverbal communication skills in the classroom environment, and if so how they are using them. My hypothesis is that yes I believe teachers are using nonverbal communication as a way of teaching in their classroom. If the answer is no however, I will research why teachers are not using nonverbal communication in their every day teaching techniques, and if there are reasons behind why they are not using it. I will conduct surveys in class to see if students believe teachers are teaching enough about nonverbal communication, and if they believe it is important to be learning about. I would ask, does nonverbal communication play a role in the classroom? For instance, is nonverbal communication important in the classroom setting, whether it be how the teacher dresses, lectures, stands, etc. I also want to find out if teachers are teaching enough about nonverbal communication to their students. Are students gaining enough knowledge about nonverbal communication while in the classroom setting? Also, I would like to find out, what is the importance of nonverbal communication. Why should we study this and why do we need to learn this study for our whole careers. Finally, what would a classroom setting be like with zero nonverbal communication? This consists of no eye contact, appearance codes, gesture, or any other kind of nonverbal communication behavior. The following research questions and hypotheses guide the current study: H1: Students believe teachers are using nonverbal communication to communicate with them on a daily basis. H2: There is no difference between what males believe teachers use in the classroom and what females believe. H3: All ages believe the same thing when it comes to how often their teachers communicate nonverbally and how they are communicating this way. RQ1: Does nonverbal communication play a role in the classroom? RQ2: Are teachers teaching enough about nonverbal communication to their students? Methodology Instrument I used the convenience type sampling method. (see appendix A) This is a nonrandom type sampling; in which I used volunteers in my class to take my survey. The survey contained nine questions. Participants were asked nine questions about how their teachers use different nonverbal communication skills to communicate with them. The students were asked to mark yes or no depending on if the teacher used those certain styles of nonverbals while teaching, Students were also asked some demographic questions: sex, classification, and age. I used evidence by Wilmont (1995), about research of nonverbal communication to come up with my research questions. I developed my questions very carefully before choosing what the right questions were to ask. I thought about questions that could be useful to my research and that would help me develop the results I needed in order to prove or disprove my topic. I choose questions that wouldn’t be offensive to anyone, so that everyone could participate . I was trying to find out the significance of nonverbal communication being used and taught in the classroom setting. Participants I had twenty-five students in my research communication class participate in my survey. There were fourteen males and eleven females who participated, however gender doesn’t have much of an affect on my research. The ages for my survey ranged from nineteen to twenty-three years old. All of the students who took my survey were in some kind of communication field. I conducted my survey and distributed it during our class hour, along with everyone else. I distributed my surveys on Thursday October 18th, 2012. I distributed my survey to each member in the class in a row order. I simply passed my survey out row by row to each class member, and when everyone received my survey they began taking it. When the class was done taking my survey they proceeded to the front of the classroom and put my surveys in a pile for me to pick up. I then took a look at all of my results later that night. I made an excel document and went through each individual paper and recorded my results in to excel. I recorded the number of females and males, class rank, and also the answers to my yes and no questions. Results The first hypothesis was concerned with if students believed teachers were using nonverbal communication with them to teach on a daily basis. The hypothesis inferred that students did believe teachers were using nonverbal communication on a daily basis to communicate with them. . This hypothesis was supported. All students answered yes to at least some type of nonverbal communication. The second hypothesis looked at the sex of the students. This hypothesis inferred that the sex of the student was not significant for this survey. This hypothesis was supported. Sex was not significant in the research. Males and females answered mostly the same for every question in the survey. The third hypothesis looked at age of the students. This hypothesis stated that age was not significant in the survey. This hypothesis was supported. After recording all the results, age was not a factor. All of the students came up with mostly the same answers no matter their age. Research question one asked if nonverbal communication played a role in the classroom setting. From my survey, students believed that yes, nonverbal communication does in fact play a role in the classroom, and the survey also showed that numerous amounts of different types of nonverbal communication are being used every day in the classroom setting. Research question number two asked, are teachers teaching enough about nonverbal communication to their students? The question was answered yes by every single student. Students believe that yes there is enough nonverbal communication being taught in the classroom. Discussion The goal of this study was to see if nonverbal communication was being taught in the classroom and if it was important to be taught. Teachers have many different ways of teaching, and many different techniques but the overall outcome was that yes, nonverbal communication is very important in the classroom and that many teachers do use nonverbal communication on a daily basis to teach. Class size, gender, and classification did not really matter in this study. Previous research has also found that nonverbal communication is a very important factor in teaching as well. My study supported previous research, and agreed that nonverbal communication is being taught in the classrooms, and it is important for teachers to teach and use nonverbal communication. Another interesting find was that gender did not play a big part in the overall outcomes. I figured since females tend to notice things more, like proximity, gestures, posture, etc., that females would answer a lot differently than males but that was not true in this case. All students believed pretty much the same things. I was not surprised that students believed nonverbal communication was important because I agree, it is.   After conducting my survey I learned a lot of things from classmates. Some of the things I discovered were, body posture is a very important nonverbal in the classroom. Body posture can tell when students understand the content presented or when they have trouble grasping the major concepts. A student who is slouching in his seat sends a very different message than the student who learns forward or sits erect. I also learned that eye contact plays a very important role in teaching. Teachers often use eye contact in the classroom to decide who is prepared to answer a question, or who has completed a homework assignment. If a student does not want to be called on they will try and have no eye contact with the teacher, and that indicates to the teacher they do not know the answer or wish to not speak. Students also responded that distance is used on a daily basis in the classroom. The teachers are supposed to stand in the front, and the students sit in desks in the middle and back. I also discovered that students would interact more comfortably with a teacher when they are in same vertical plane. Dress being a form of nonverbal communication, I discovered plays a role in every classroom. Teachers dress appropriately for class everyday, as in dress pants, dresses, nice shirts, etc. Effective teaching depends on successful communication. By definition of non-verbal communication without uttering a single word, teachers and students constantly send messages to each other (Thompson, 2012). Limits and Future Study Although my study found a lot of reliable information, there were some limitations. When conducting my survey, although it turned out very helpful, I would have changed the questions and been a little more descriptive with them. For example, I would have not only asked if the certain nonverbals were used in the classroom, I would have also asked when and how these forms of communication were used. Another limitation was class classification. There were a wide variety of grade levels that took my survey, and all teachers in every grade level have a different way of teaching, so I would have tried to get maybe all Juniors or all Seniors to take my survey. I would have tried to have all people who take the same classes with the same teachers to take the survey. Future researchers could look more in to how students use nonverbal [communication to communicate rather than just teachers. I think students use just as much nonverbal communication as teachers do and that would be an interesting research to conduct also. This research was conducted to show the importance of nonverbal communication while teaching in the classroom. Nonverbal communication plays an essential role in the classroom so I believe more studies should be done concerning nonverbal communication. References Carli, L. (1995). Nonverbal behavior, gender, and influence. Journal Of Personality And Social Psychology, 68(6), 1030-1041. Duggan, T. (2012). Nonverbal cues between men and women in the workplace. Hearst Newspapers. Retrieved from http://smallbusiness.chron.com/nonverbal-cues-men-women-workplace- 11424.html. Key, Mary Ritchie. (1977) Nonverbal communication: a research guide & bibliography. Metuchen, N.J.: Scarecrow Press Mayo, C., & Henley, N. (1981). Gender and nonverbal behavior. New York : Springer-Verlag. Molcho, S. (1985). Body speech. New York, NY: St. Martin’s Press. Pliner, P., Alloway, T.,Krames, L. (1974). Nonverbal communication: Advances in the study of communication and affect. New York: Plenum Press. Speer, D. C. (1972). NonVerbal Communication. Beverly Hills, Sage Publications. Thompson, J. (2012). The science and fun of nonverbal communication [Electronic Version]. Are man and woman equals in nonverbal communication? Weitz, S. (1974) Nonverbal communication: Readings with commentary. New York: Oxford University Press. Wilmont, W. (1995). Relational Communication. New York: McGraw-Hill.

Philosophy of Love and Sex

Describe the three kinds of love: Eros, Philia and Agape Eros: †¢This is Greek term that refers to a type of love that is passionate, shows intense desire for something and is often referred to as sexual desires. Another word to describe this type of love is known as â€Å"Erotic. † As Plato writes: â€Å"he who loves the beautiful is called a lover because he partakes of it. † This quote explains that someone who admires the beauty of another is a lover because he shows the affection.The Platonic-Socratic explains that you can’t truly be friends with another after having sex with them. Philia: †¢Refers to the opposite sex and showing a tremendous amount of affection and appreciation towards friendship, parents, humanity. It should be a non-sexual relationship. Having friends is a good part of life. You need friendship to give you a notion to keep you happy to adjust to yourself. Forming a friendship is from liking each other, talking to one another or having the opposite of what you are (different).He also believes that friendship is based on pleasure but he also says that it’s not a real friendship then. Agape: †¢The love of humanity, belief in god and the combination of both Eros and Philia. You love everybody and everyone. Show affection towards your enemies and be nice to everyone. Love is unique and is distinguished by its nature and its character and how it is shown. It is also known as brotherly love.

War Upon A Plant

War Upon A Plant The War Upon A Plant Within the last century our government has established laws against certain substances and chemicals labeled drugs. These drugs are often used for recreational use and can have dangerous side affects. Substances within this category include cocaine, methamphetamines, heroin, lsd, and marijuana. Marijuana being illegal is a controversial subject with many advocates petitioning for legalization. Many countries around the world have made marijuana legal and accessible. In Holland marijuana and hashish (a product made of concentrated marijuana into a brown hard chunk which is smoked or eaten) are openly sold in shops and restaurants. Canada and Austria have made laws prohibiting the production of marijuana for sale, allowing for personal consumption. I personally have been to shops in Europe where seeds for personal cultivation are sold. I also have a friend in Salzburg who grows his own marijuana plants but does not sell the product. I am one person who does not agr ee with the laws that prohibit the marijuana plant.English: Four ounces of low-grade marijuana, usual...If marijuana were legalized our country would experience many positive side effects with few negative concerns.The plant known as marijuana has been used among human cultures for thousands of years. Marijuana has been used in many forms: eaten, smoked, used in clothing and rope productions, and even religious rituals and ceremonies. Marijuana is considered a recreational drug, often compared to alcohol and tobacco. When consumed marijuana often has mental and physical affects upon the consumer, causing relaxation and inducing hunger. The side effects of marijuana are not many, long term use has show to decrease memory and in some cases harm the lungs and liver. In certain cases, when marijuana is smoked, the user can experience slow reaction in thought and loss of decisive capabilities. Marijuana is not proven to have any cancer causing...

Global forces and Western European brewing Industry

Global forces and Western European brewing Industry PESTEL analysis of Western European Brewing Industry Political factors Unfavorable attitude of European governments toward beer and alcoholic beverages, in general. These products are regarded as demerit goods which means that their consumption has to be restricted. This results in numerous legal regulations on the advertisement, marketing, and production of such products1. Economic factors The decrease in consumption of beer. In many European countries such as Belgium, Denmark, Norway, France, and the United Kingdom bear consumption level dropped significantly within the period between 2000 and 2007. Merges in the industry due to global pressure of consolidation. Economic recession in Europe and the United States2. Social factors Growing concern about the dangers of alcohol consumption. The changes in the buying behaviors of consumers, especially the growing popularity of wines3. Increasing demand for alcohol-free beer. Low birth rates in European countries4 and increase of pop ulation In Asian countries and India. Technological factors The development of new technologies which can facilitate the production and storage of beer. For instance, one can mention those technologies that improve beer recovery process or filtration5. Environmental factors The demands to make brewing process more eco-friendly, for example, we can speak about the necessity to reduce the discharge of chemicals6. The necessity to develop an alternative to conventional bottles or aluminum. cans. The main purpose is to make beer containers more recyclable. At the given moment, the influence of these environmental factors is not very strong but this issue can become much more urgent within the next two decades. Legal factors Stronger enforcement of laws prohibiting underage consumption of alcohol. For instance, one can mention such plan â€Å"Think 21† which is aimed at reducing the availability of alcoholic beverages to adolescents7. Similar laws and restrictions are impose d throughout Europe and the United States. Tight governmental control over the production of beer. Porter’s Five Forces The threat of new entrants Currently entry barriers are very high because brewing industry becomes more consolidated, and the majority of the companies operating in this market are economies of scale.Advertising We will write a custom essay sample on Global forces and Western European brewing Industry specifically for you for only $16.05 $11/page Learn More According to the data, presented in the case study there are ten international brewing companies which control more than 30 percent of global market share8. These corporations can pursue cost-leader policies, and new-comers will find it difficult to compete with them. Therefore, the threat of new entrants is not significant. The threat of substitute products Wine and some non-alcoholic beverages can be viewed as substitute products; however, drinking beer is rooted in the tradit ions of many countries and it is important from social point of view. This is why it is rather unlikely that this beverage will lose its popularity. Hence, the threat is more or less moderate. The power of suppliers The main suppliers of brewing companies are the packaging manufacturers and agricultural sector. Each of these industries is highly concentrated, for instance, there are only three can producers in the UK9, and breweries dictate their terms to them. The same thing can be said about the suppliers of barley or grains. Thus, the power of suppliers is relative strong. The bargaining power of customers The main buyers are supermarket chains such as Tesco or Carrefour. Brewing companies sell them approximately 67 percent of their products10. Thus, these customers are very important to breweries and they can make concessions to them, especially if we are speaking about the price. Thus, the power of customers is very strong and it can become even stronger. The Intensity of compe tition The industry is very concentrated and the competition between companies is very intense. In 2009, ten brewing companies produced more than 60 percent of global beer volume11. Under such circumstanced competitive advantages can be gained by introducing new products such as fruit-flavored beer.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Discussion PESTEL analysis and the study of Porter’s Five Forces indicate that brewing companies must be aware of the following challenges. Legal and social factors will produce the most adverse effects on this industry. These companies should remember about changing lifestyles and increasing awareness about the dangers of alcohol consumption. The same thing can be said about legal restriction on the marketing of beer. This is why they need to emphasize the healthfulness of their products. They must prove that beer should not be vi ewed by the governments as alcoholic beverage and a demerit good. In the future, they may have to increase the production of alcohol-free beer. Secondly, they should explore new markets for their products, especially in such countries as China or India. The thing is that the consumption of beer in Europe can decline even more due to the decrease of population in this region. Finally, these companies should develop their own distribution networks in order to diminish their dependence on super or hypermarkets. At this point, they are the main customers of brewing companies. The impacts of global forces on specific companies Anheuser- Busch InBev The products of Anheuser- Busch InBev are well-positioned in the markets of different counties. This company possesses such famous brands as Stella Artois, Beck’s or Budweiser. Its main strengths are well-developed supply chain and close cooperation between various divisions 12. This company ensures that the best practices are quickly s hared across different breweries. However, it has some weaknesses as well. They have to manage more than 300 brands and this is quite a challenging task. Secondly, the legal status of this corporation is not secure since in many countries is viewed as monopoly. Greene King The main strength of Greene King is that it has its distribution network. This company runs more than 200013 pubs across the UK. Hence, they are less dependent on hypermarkets. Moreover, many British customers feel strong affiliation to this brand. However, there are several significant weaknesses.Advertising We will write a custom essay sample on Global forces and Western European brewing Industry specifically for you for only $16.05 $11/page Learn More First, this company has not fully explored international markets and in the future they can suffer losses due to the decline of beer consumption in the UK. Additionally, in the recent year public image of this company suffered significant ly, because it is accused of monopolizing the UK market and closing many local breweries. Tsingtao The key strength of this company is that it is very well-posited in China, one of the largest markets in the world. Furthermore, this company has successfully entered European and American markets. The main weaknesses of this organization are more related to its external environment. Tsingtao operates in a very regulated market and it can be controlled by the Chinese government. Finally, some of its brands are not familiar to European customers. Reference List Blee M R. Whittington. â€Å"Global forces and the Western European Brewing Industry†. In G. Johnson (ed.), Exploring Strategy, 9th edn, Pearson Education, New York, 2008, pp. 1-3. Bereridge F S. Velutti. Gender and the open method of coordination: perspectives on law, governance and equality in the EU, Ashgate Publishing, New York, 2008. Moens, G. J. Trone, Commercial law of the European Union, Springer, London, 2010. Porter. M. On competition. Harvard Business Press, Cambridge, 2008.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Proctor A. Alternatives to Conventional Food Processing, Royal Society of Chemistry, London. 2011. Lewis M. Bamforth C. Essays in brewing science, Springer, London, 2006. The Department of Health. Youth Alcohol Action Plan, Home Office, London, 2008. Footnotes 1 Moens, G. J. Trone, Commercial law of the European Union, Springer, London, 2010, p. 62 2 Blee M R. Whittington. â€Å"Global forces and the Western European Brewing Industry†. In G. Johnson (ed.), Exploring Strategy, 9th edn, Pearson Education, New York, 2008, p 2. 3 Blee M R. Whittington, p 1 4 Bereridge F S. Velutti. Gender and the open method of coordination: perspectives on law, governance and equality in the EU, Ashgate Publishing, New York, 2008. 5 Proctor A. Alternatives to Conventional Food Processing, Royal Society of Chemistry, London. 2011, p 237 6 Lewis M. Bamforth C. Essays in brewing science, Springer, London, 2006, p 170. 7 The Department of Health. Youth Alcohol Action Plan, Home Office, London, 2008, p. 16. 8 Blee M R. Whittington, p 2 9 Blee M R. Whittington, p 2 10 Ibid, p 2 11 Blee M R. Whittington, p 2 12 Blee M R. Whittington, p 3 13 Blee M R. Whittington, p 3

Getting Your Book Coverage in the National Press

Getting Your Book Coverage in the National Press Getting Your Book Coverage in the National Press This is a guest post by Douglas Wight, freelance journalist, author, publisher and book serialization specialist. He explains how authors can get book coverage in the national press†¦ and get paid for it!Book Coverage: Making A SplashHow many â€Å"likes†, how many â€Å"followers†, how’s your â€Å"discoverability†, what are your â€Å"signs of life†, are you on top of your profiles, what are your hits on â€Å"YouTube†?Life can be baffling for an author these days. The pressure not just to have a digital presence but one that’s firing hourly on multiple platforms is not just daunting, but increasingly terrifying.But imagine a platform that would pay for your content. That’s right. Hard cash. Not only that but it will guarantee an audience of millions. And these millions aren’t just digital consumers but actual readers. In addition, at no cost to you, it will take on the heavy lifting of promotion. This platform mig ht even advertise your book, plug it extensively online, tweet links to your material, sell your content on to other outlets, giving you a share of the spoils and run discount price offers so the audience can directly purchase your book.Sounds not bad, eh? And what is this amazing new platform that can promise all this?Actually, it’s oldest known to mankind. The humble newspaper.A Great Success StoryIn the digital age, not much attention is paid to â€Å"old media†. Newspapers are dinosaurs, right, losing readers by the millions, out-dated and out-of-touch?On the contrary, newspapers are in many ways the great success story. They’ve survived the arrival of radio and television and, after a rocky period, are navigating a passage through the Internet age. Crucially, for authors, they love books. True, many titles have done away with specialist literary editors but newspapers appreciate the kudos a book can bring. A good serialization can work wonders for both news paper and author. And, in an age of declining sales, all round publishers and the fourth estate need each other more than ever. If you write non-fiction, there’s a good chance your book could find a home in a newspaper. If you’re the author of a non-fiction book, there’s a good chance it could find a home in a newspaper. The only criteria, be it for a celebrity biography, strong real-life or historical story or a ‘mind, body, spirit’ book, is that it’s new, or offers readers something different. And, as long as it’s properly researched and credible, they’re happy to promote self-published books, which can be a massive boost for a fledgling author or imprint.Modern-day serializations have evolved from the days when newspapers would pay tens, even hundreds of thousands to gut a big celebrity title over several days. As advances have come down, so too has the money newspapers expect to pay to run content, but this has opened up the market. These days a ‘serial’ is more likely to be a one-day hit but it can be a fantastic launch pad for any new book. "A ‘serial’ can be a fantastic launch pad for any new book." – @dougwight Although newspapers demand exclusivity, other media – magazines, online news sources, television and radio stations – are happy to follow, offering new pathways to publicity and promotion.And the good news is that, certainly where tabloids are concerned, they are still willing to pay for content. The sums involved might not make you rich but in an era of ridiculously small advances they can almost take the place of an advance for self-published work.With journalist Jennifer Wiley, I recently self-published an unauthorised biography of the pop singer Rita Ora. A serial deal with the Sun meant we were able to print a hardback and attract interest from a major high street retailer. The Sun’s coverage was picked up around the world and led to extensive secondary publicity. This won’t be everyone’s experience but it showed the potential of strong newspaper coverage.In another example, a book published solely through Amazon’s Print on Demand went o n to sell thousands of copies after a tabloid serialisation brought it to the public’s attention.Get Serious About SerialWhether you are an independent author, self-publisher or have a forthcoming book with a traditional publisher it’s important to think about the merits of serialisation.Most publishers have a rights department whose job it is to secure serial deals. Sadly, however, away from the big titles it can often be the case that a smaller book gets overlooked or not much effort is put into achieving national coverage.So, take an interest. Think of ways to make your text appealing to newspapers. Some authors are guilty of thinking that once their manuscript is sent a team of specialists will mold their work to make it publicity friendly. The reality is that the best you can hope for is that a rights manager will flag it up to a paper and send over the manuscript. If you’re a books editor or features editor you might have ten manuscripts a week vying for y our attention.If, however, you’ve dissected your text and teased out the killer new lines, in which chapters to find them and set out exactly what’s fresh and interesting, then you’re helping push your book to the top of the pile. Dissect your text and tease out the killer new lines, then pitch it to the press. It also means you’re starting to control part of the process.Newspapers are visual beasts so think photos and images. If your book is photo-free suggest images available online that might help them illustrate it. The more visually grabbing your piece is the better chance it has of making it past the editorial conferences held to decide which stories are placed  in newspapers (and where).Fiction is harder to place or feature with anything more than a review. However, if you have a good back story or a remarkable real-life event sparked the idea for a novel this could pave the way for an interview to plug your new book.It’s worth noting, however, that newspapers traditionally don’t pay for author interviews, just extracts. They will, however, plug the actual book, possibly with an off the page reader offer, and front cover.If you’re not writing for a publisher, work with a serialisation expert, or ring up the paper you think is best suited to the material. Features editors are desperate for brilliant ideas.Often, retailers monitor press coverage and increase their orders accordingly. There’s no guarantee that happens all the time and publishers might well argue that the press’s influence on sales is not what it was†¦ but any publicity is good publicity and the more prompters readers get to the existence of a new book the better.So, in this digital age, think ink and see how Fleet Street can help your book get on the High Street.Looking to get some book  coverage in the press or on specialist blogs?  Pitch our  Reedsy publicists here  and ask them for free quotes!Have you tried to pitch your book to newspapers? Do you believe in the power of the "old media" in the digital age? Share your thoughts and experiences with us, or ask Douglas any question, in the comments below!

Freedom of Speech Essay Example | Topics and Well Written Essays - 750 words - 2

Freedom of Speech - Essay Example You may ask what war am I talking about and I will answer with gratitude that this war is the war for the rights, freedoms and liberty to speak and act as an individual. Very significant for our little research is the existence of the person named Edward Snowden. A lot of people heard about him and about things that he has done. Nevertheless I will briefly remind about this massive international espionage scandal. Snowden worked for the government (CIA and National Security Agency) and stole secret documents of strategic value. He then has been convicted by absence on the matter of stealing government property and espionage after which he escaped from country and now is hiding in Russia. The most interesting in this are the files that he stole. Secret documents that became public property after The Guardian and The Washington Post received them from Mr. Snowden consisted mainly from the cases of violation of the human rights on the matters of freedom of speech and private space. These documents included facts about surveillance and using wiretaps in order to spy on the people and not only in the USA but all across the world. This once again made peo ple rethink what illusory â€Å"free† and â€Å"democratic† world they live. Such pieces are only known facts and there are most probably a lot more than that. Where is the line between national security and security of an average citizen and his private life? Do we live in utopia or dystopia and therefore should look out for the cameras like the main heroes in George Orwell’s 1984? I will only add on this point that most recently (May 7th) court of the USA stated that mass surveillance on the people was illegal. That became possible only thanks to the â€Å"crime† of Mr. Snowden and the documents he provided. DOS attacks nowadays are the best way to confront government. Internet and computers are the only sphere where government can be exposed and unmasked. People nowadays live in a

LAW OF EVIDENCE examine critically the rules regarding sexual history Essay

LAW OF EVIDENCE examine critically the rules regarding sexual history of the complainant in relation to prosecutions for sexual offence in the light of the cou - Essay Example Although this new definition did improve the old version in that it included marital rape , male rape & anal intercourse previously classified as buggery, it still does not include forced oral sex and penetration by objects which may be no less traumatic than â€Å"connentional rape†. Furthermore, this defintion shows that a woman cannot be guilty of rape. The Scottish Executive (2000) explored this issue in its discussion of the law on sexual history evidence. The report’s authors noted the following commonplace beliefs that are often deployed in legal reasoning and indeed were evident in debates on section 41. (1) ï€  Someone who has had sex with persons A and B is more likely to have sex with person C. (2) ï€  Someone who is ‘sexually promiscuous’ has less right than someone who is not to choose who they have sex with. (3) ï€  Someone who is ‘sexually promiscuous’ is generally less trustworthy, and therefore less likely to be telling the truth. (4) ï€  Women had a tendency to ‘lead men on’ and are therefore to blame if men fail to resist their physical impulses. This is an adaptation of a table that appears in Kelly (2002). (5) ï€  When women say ‘no’ they do not always mean it. (6) ï€  False allegations of rape and sexual assault are more common than fals e allegations of other crimes. The Scottish Executive report concluded that all these statements not only have no foundation in fact, they are also â€Å"both illogical and at odds with any system of morality which places a value on the individual’s right to self-determination† (Scottish Executive, 2000, p.6). It considered that the frequency with which these ideas are â€Å"constantly reiterated† amounts to a form of prejudice that can result in the complainant being treated with a lack of respect and in the worst cases being publicly humiliated. Alongside, and

Of your choice Essay Example | Topics and Well Written Essays - 250 words

Of your choice - Essay Example In quota sampling, the researcher selects the respondents in a survey on the basis of some specified characteristics, which in this case is being a high school student (Rubin & Babbie, 2010). The survey questionnaire is shown as Appendix 1. Based on the first part of the questionnaire, two thirds of the respondents are male and the remaining one third are females. Majority of the respondents are 18 years old (8 out of 30 or 26.67%). The 16 and 19-year-olds make up the two smallest group at 6.67% each. The 14 and 17-year-olds each comprise 23.33% of the respondents, while the 15-year-olds account for 13.33%. Sixteen respondents or 53.33% are enrolled in public high schools, while the remaining 14 or 46.67% study in private schools. Nine or 30% of the students are sophomores, 8 or 26.67% are juniors, 7 or 23.33% are freshmen and 6 or 20% are seniors. Nine out of every 10 students (27 out of 30 or 90%) are aware of what plagiarism is, while the rest reported that they do not understand the term plagiarism. Exactly one third of the students admitted that they always commit acts of plagiarism, while one quarter of the students confessed that they plagiarize frequently. Nine out of 30 (30%) students pleaded guilty of plagiarizing only seldomly, whereas 5 (16.67%) stated that they have never committed plagiarism in connection with school work.

Juvenile Justice System Essay Example | Topics and Well Written Essays - 1500 words

Juvenile Justice System - Essay Example The most important facet of all this is the "best interest of the child" theory that guided the courts lingers in the purpose clauses of juvenile codes throughout the world.4 However, it seems to have failed to address the concerns raised by victims or communities about the juvenile justice system. The therapeutic intervention and punishment models of justice also appear to be incomplete. If these two models coexist in a jurisdiction, they are in constant conflict. However, if either one of these exists by itself, it fails to serve all stakeholders in the system. There are further studies according to the framers of the code that is the balanced consideration of community protection, offender accountability and competency development. This could bring clarity and reason to juvenile system issues. Through this comprehensive philosophy it will deal with every aspect of delinquency, punishment, treatment and prevention. With the concept of these three principles, if fully implemented, it could create a juvenile system that truly operates in the best interest of the child and the community.5 In all the instances when a dual or multi-diagnosis of several problems result, experts recommend that sources of treatment if not available at the moment, should be developed and reflect the developmental needs of juveniles in conflict with the law and are not merely replications of service delivery systems originally designed for adults. According to the recommendations of specialists, useful interventions for juveniles must ensure a close match between risk of re-offending, nature, level, duration of intervention. They must employ practitioners whose teaching approaches correspond to the learning capacities of children and use material tailored for a certain juvenile. It must be community-based and closely connected to the youth's home environment than like an institution. A drawn range of methods must be developed to cover anger management, social skills training and problem solving.6 Furthermore, many practitioners suggest that a continuum of care and a set of protocols must be established to determine who will provide services to the youth. There must be a case manager whose selection will be based

Drug Testing in High School Athletics Essay Example | Topics and Well Written Essays - 750 words

Drug Testing in High School Athletics - Essay Example The researcher states that despite the fact that some critics give low credit to the drug testing policy in high school, it is morally right to carry out the activity. It serves the country a long-term goal of fighting against drug abuse that is very common in high schools. The government has an obligation to ensure that its citizens learn to observe culturally acceptable values by instilling discipline to children when they are in schools. The students will grow up knowing that the law disallows drugs and substance abuse. However, the parents have an upper hand in ensuring that their children do not end up in drug dens but because of their tight schedules and prioritization of career and professional development, they do little. The teachers and the government are left with the hard task of making eliminating the bad behavior from the students. There, the government has an ethical obligation to carry on with the program despite the critics and controversies surrounding the issue. Th e thought of prevention is better than cure is a valid statement when it comes to drug testing in schools. The government together with school’s administration will acquire valid findings to aid in making sound decisions. A school’s management can establish rules and regulations regulating the usage of drugs among their students. This means that before a student is admitted, they are asked to ensure they drug and to certify their will abide by the law. A strict penalty the school can demonstrate is to expel students found abusing drugs.

Marketing in fashion business Essay Example | Topics and Well Written Essays - 2250 words

Marketing in fashion business - Essay Example This research will begin with the definition of marketing as the process of determining the products or services which are been wanted by customers and also laying down strategies of making the sale and improving the communications with the customers. Marketing is such an important aspect of any business if maximum profits are to be made and many customers reached. There are many methods of marketing which will at most times be determined by the type of products or services to be marketed. In fashion businesses marketing is very important. It will determine the rate of which your commodities will be sold. There are many approaches you can use in reaching the customers but before it all, you must ensure that there well laid down strategies. Without marketing strategies, your business will not achieve anything since it is repeatedly said that ‘failing to plan is planning to fail.’ In the marketing of fashion designs, you must make sure that the market is broad and that the products or services satisfy the customers. Satisfaction in itself is a tool for marketing since when you meet the demands of the customers to the letter they will influence others extrinsically to like your fashion. Fashion is a big industry and it can be very risky to venture into if you are not ready to market your products or services. You have to make sure that you reach customers from all corners of the world or the intended area. The sale does not matter much in this kind of marketing but what will matter more is the satisfaction of customers.... In planning you ought to be realistic by comparing the plan with previous plans (White and Grifftiths, 2000 p.36). Strategies in fashion marketing One of the marketing strategies you have to employ in fashion marketing is use of the internet. This is very quick since a photograph posted on the internet will be seen by people from all parts of the world. This is very important since this fashion industry requires fast marketing before the fashion becomes outdated. You have to reach the customers that quick when their desires of the fashion are high. In the websites the customers will analyze the product or service. Therefore t should be done with a lot expertise so as to lure the customers very quickly (Vogt and Wojak, 2007 p.124). You should make use of the media in fashion marketing. This is a quick method to reach many people in a short time. In televisions you should market your produces or services. In radios it can also be done. In areas where magazines are quickly sold like in the developed countries you can use them to advertise your commodity. For marketing of fashion cloths like dresses this is one best tool you can use. You can portray varieties of features of models wearing the dresses. This has been used by the Tony Company in US and their fashion dresses are in sale unlike the situation with other fashion industries who are seated back to wait for customers. Another method of marketing in fashion industry is online advertising. In this you can post a lot of articles and photographs on your commodities (Tungate, 2008 p.98). You can also use other blogs like the email blogs to market. For those who are fans of browsing then you will reach them very fast.

Drug Testing in High School Athletics Essay Example | Topics and Well Written Essays - 750 words

Drug Testing in High School Athletics - Essay Example The researcher states that despite the fact that some critics give low credit to the drug testing policy in high school, it is morally right to carry out the activity. It serves the country a long-term goal of fighting against drug abuse that is very common in high schools. The government has an obligation to ensure that its citizens learn to observe culturally acceptable values by instilling discipline to children when they are in schools. The students will grow up knowing that the law disallows drugs and substance abuse. However, the parents have an upper hand in ensuring that their children do not end up in drug dens but because of their tight schedules and prioritization of career and professional development, they do little. The teachers and the government are left with the hard task of making eliminating the bad behavior from the students. There, the government has an ethical obligation to carry on with the program despite the critics and controversies surrounding the issue. Th e thought of prevention is better than cure is a valid statement when it comes to drug testing in schools. The government together with school’s administration will acquire valid findings to aid in making sound decisions. A school’s management can establish rules and regulations regulating the usage of drugs among their students. This means that before a student is admitted, they are asked to ensure they drug and to certify their will abide by the law. A strict penalty the school can demonstrate is to expel students found abusing drugs.

Sustainability in Neo-Classical Economics Coursework

Sustainability in Neo-Classical Economics - Coursework Example The notion of sustainability relates to the creation of economic and social conditions through activities of the present generation for their own existence and maintenance of these conditions in such way that the future generations are able to maintain their own existence (EPA 2013). The following section defines the basic concepts of sustainability and provides an explanation of these concepts, which would allow an in-depth understanding of the issue of compatibility of the neoclassical theory of economics that has been studied in detail in the latter part of the paper. ‘Sustainable development’ is a concept that has gained importance in the late 1990s. It encompasses a vast area of understanding of the path of development of modern economies. However, in common understanding, the ‘sustainable development’ or simply sustainability refers to the path of development for the current generation in these countries. It signifies the way in which the current generation utilizes the resources for satisfying its necessities without indulging in excessive consumption of the resources that the interest of the future generation is hampered. In 1987, the World Commission on Environment and Development implemented this notion in the political agenda of the Commission (Mulder and Bergh 2001). Since then politically the concept of sustainable development has become an important issue in the development process of the countries around the world.   The world has experienced severely rising interest on the issue of sustainable development in the past two decades. Although it came into political light after the 1990s, economists have been devoting huge to the phenomenon of interaction between the ecology and the economy since the 18th century (Mulder and Bergh 2001). In this context, development means that the resources are utilized in a conscious manner in the current period so that enough resources are preserved for the future generations for the fulfilling of their interests (Asheim 1994, 35). The purpose of taking such a development initiative is to allow all generations to come to live a standard life. However, human activities involving the three interfaces; society, environment, and economy create a range of opportunities for the optimization of profit objectives of business organizations, but in most cases, the core concept of sustainability is ignored while performing this pure economic optimization exercise.

Kite Runner Connections with Skrzynecki Essay Example for Free

Kite Runner Connections with Skrzynecki Essay The Kite Runner is set in Afghanistan, about a young boy named Amir who feels that he must win the kite tournament in order to redeem himself to his father. Because his mother died while giving birth to Amir he feels somehow responsible for his mother’s death. His servant is his best friend, Hassan, who runs the kite for him. Amir feels as though he is not acknowledged or accepted by his father, therefore not feeling a sense of belonging when Baba (father) shows his love toward Hassan. This motivates Amir to not do anything about Hassan’s rape which later leaves him with guilt. Those who do not belong may commit acts that are not within their desire in order to belong. For example, after Hassan was raped Amir lied to his father saying that Hassan stole his watch and money from him causing them to be kicked out of their house as servants. Amir’s thoughts were that once Hassan had left, Baba’s love would be pointed toward him only, hence giving him a deeper sense of belonging to his father. Hassan on the other hand felt as though he belonged to the Afghan home of Baba and Amir even as a servant as he is treated with the same respect as the members of the family. However being Hazara’s, a minority ethnic group, Hassan would not have felt a sense of belonging on the macro scale for the reason that his rape was motivated due to the ethnic group he is from i.e. the minority in Afghanistan who are continuously discriminated against. After the Soviets invaded Afghanistan the country became a war-zone causing Amir and Baba to flee the country leaving all the memories and reminiscences in their country. Connections are shown with several of Skrzynecki’s poems, for example, St Patricks College. In St Patricks College it is signified that the poet has been at his school â€Å"for eight years† however he has still formed no sense of belonging. This connects with the relationship that Amir has with his father, Baba. Baba has raised Amir on his own for almost a decade however Amir feels as though Baba does not love him causing him to feel an insignificant amount of belonging.

Changes in brand image of Toyota

Changes in brand image of Toyota Toyota is one of the top car brands from Japan. They have been one of the biggest automakers in the world. They have been producing automobile for the past 60 years. They have put their brand in the spotlight and they have achieved the consumers trust on their products and brand. Toyota has been profitable from their first creation. Their brand has been well known and used by consumers worldwide. Their quality of product has never disappointed their customers. Their brand image has been built on the safety and reliability of their cars. 2.0 Brakes Malfunction and Sticky Pedal Accelerators In the previous years, Toyota has encountered issues that are similar to year 2009 but in year 2009 they have to announce to their stakeholders that they are calling a major call back on their new hybrid cars Toyota Prius. It is a fully hybrid electric medium build car that has good qualities as it is environmental friendly but it has a big problem. The problems are that the car brakes failed to work the accelerator pedals got stuck. Toyotas taking a huge hit at the moment in terms of their brand image, Mr. Champion said. In January, the problems of sticky accelerator pedals reached almost to 4.5 million vehicles and in November, as many as 5.5 million vehicles with accelerator pedals that could become trapped by the floor mat were called back. Toyota Prius have started been sold in the year 2004 throughout year 2009. These model years are affected by these problems of brake malfunction and the sticky accelerator issue. Toyota has also made a mistake to their stakeholders by not responding to the issue soon enough before the news spreads out to the public. Their Board of Directors should have take action before more complaints are filed. 2.1 Employees The employees that are affected by this issue are the one responsible for assembling and installing the brakes to the vehicle. Their quality check department employees are to be blamed in this matter due to their careless checking. The repairing works begin as soon as the shipments of the parts reached the dealerships. Employees will take at least 25 minutes to completing each repair work. One of the service managers Dave Davis says that Its going to be chaotic, but were doing the best we can. If I have customers until 9 oclock at night, thats how late Ill stay open. This statement proves that employees have to work long hours to finish up the repair works. For the employees that are working in the assembly line, they are under pressured by having to come up with a more dependable fix as soon as possible because the longer they take to find a dependable fix, the longer the assembly line will be idle, the higher the cost of Toyota will be. When the assembly line is idle means that other processes are put on hold, there will be no new car sales probably until Toyota fixes the damaged they have caused to their own company. 2.2 Customers The customers are the people that affected the most due to this mishap. They are at risk of losing their lives when the breaks of their vehicle fail to function as they should. Toyota was aware of the complaints in Japan about the braking problems on their Prius. In the United States, the complaints on the Prius brakes are building up as well. An accident was reported in Japan, suspected to be linked to the brakes not functioning. According to the Japanese Transport Ministry, the accident injured two people as the Prius they were driving crashed into another car head on. (CBSNews Business) 2.4 Shareholders Their shareholders are affected by this issue because they have invested in Toyota for the project of the Prius. When this problem arises their stock prices will fall. Their dividends are automatically affected by this issue. Toyota stocks falls drastically in the Tokyo Stock Exchange, falling 5 percent to 3,230 yen ($35) after dropping 5.7 percent the previous day. When the U.S. call backs were announced in the media, 22 percent of their stocks are lost. 3.0 Importance of Dilemmas After this issue is out in the public, Toyota has admitted to the press that their hybrid car has problems. They have made a major call back of the vehicle globally. As many as 4.5 million units were called back. Toyota is making a decision what any other auto manufacturer would do in this kind of situation. They send out letters to the affected car owners that need to send their vehicle for the call backs. The Toyotas technicians are working hard and working long hours to deal with the high volume repair jobs that are occurring. If the Toyota does not realize how important this issue will affect their company, they will have to suspend the sales of the new car of the affected models that are still at their dealers lots and the new car production will also be temporarily stopped. They must know that this issue is big. 3.1 Employees The production plant in Alabama is shutting down for three months in order to cut the inventory levels but no full time workers were let go. Instead, the part time workers were let go and their overtime were cut. During the three months shut down, Toyota came up with a training, cost cutting and improvement plan for their employees. Jim Bolte the President of a plant in Alabama, United States says that When we made our initial announcement about our non-production time and told our team members that they would not lose their jobs, we could see that many of them maybe didnt believe usà ¢Ã¢â€š ¬Ã‚ ¦. He also added Now they know that when we say things we really mean them. (Reuters) 3.2 Customers After the occurrence issue, Toyota provides free transportation for their customers in the United States to the dealers for repairs that involved in the call backs. They provide this free transportation to those who refuse to drive their call back vehicle to the dealership and also reimbursement for the Toyota owners. At the dealer, they provide a rental car or a pickup and return car at the dealership. They provide a fast service on the repair works and they also give reimbursement to their dealers for the cost of compliance. (Bloomberg Business Week) 3.3 Shareholders The Toyota Motor Corporation President Akio Toyoda bowed and apologized to Toyotas shareholders for causing the biggest global call backs of their vehicles. It was the first time the president of Toyota faces the shareholders since the companys reputation was damaged due to the call backs issue. He says that the company is doing their best to improve their quality control and he is thankful to the shareholders for their support. He adds We believe our most important task is to regain customers trust. (Autos on msnbc.com) 3.4 Theory Toyota should know look into the utilitarianism theory. This theory has been used since the eighteenth and nineteenth century philosophy but the idea of this theory is still applicable in the twenty-first century. This theory explains that we should make a decision by considering the consequences of our actions. It means that we should act in ways that produce better out come than the alternative we are considering. In principle it is also known as maximizing the overall good or the greatest good for the greatest number (Hartman P. L. and DesJardins J. 2008). A decision that fulfils all these terms is the right decision to be made ethically. Therefore, Toyota has to figure out what is the best thing to do for the sake of their stakeholders. Thus, by making the right decision they are able to regain their stakeholders trust towards their company. Toyota can use this theory not just to make decision for their current issues but also they can refer it if there is any issue occurred in t he future because it balanced the good over bad for those who are affected (Shaw H. W. and Barry V. 1998). 4.0 Our Principe Toyota believe that theres no best only better. They will keep on getting better for the future. That is why they put their brand message Moving Forward. This message proves how passionate they are for innovation and discovering new ideas and technology. They know that no matter how successful they may get, there will always be new challenges that awaits them in the future. They are focused on the future of the company and their brand. They will not stop pursuing for excellence as they are dedicated to Kaizen which means continuous improvement. By implementing this in their hearts, they are able to give what their customer values the most out of them which are their quality, durability and reliability of the vehicle that they have produced. Even though, currently Toyota is facing some issues on their quality and reliability, they still hold strong on what they believe in which is Kaizen. They are trying their best to regain what they have almost lost from their stakeholders. (Toyota Corporate info) 5.0 Recommendation

Bigfoot: In Search of the Truth Essay -- essays research papers

Bigfoot is, without a doubt, the most recognized mystery in all of North America. The apelike being has reportedly been sighted thousands of times since the beginning of the 19th century. According to eyewitness testimonies, Bigfoot, also known as Sasqautch, is a gigantic beast that towers in at eight feet tall and weighs as much as six hundred pounds. Reports also say that the monster’s form is well built and usually covered in a thick, brownish fur. Many have asked if such a creature could possibly be roaming through the wilderness of North America and around the world, and the answer is yes. The amount of evidence supporting such a creature’s existence is astonishing. From footprint casting and fur samples to video evidence and numerous human sightings, Bigfoot’s existence cannot be doubted.   Ã‚  Ã‚  Ã‚  Ã‚  There are three pieces of evidence supporting the existence of Bigfoot, the first of which is the thousands of eyewitness accounts. The first recorded sighting occurred in 1870 near a small town in California. The town newspaper, the Antioch Ledger, reported that a â€Å"gorilla man† or â€Å"wild man† had been sighted in the woods near the town. The paper deemed it unsafe to travel outside unless absolutely necessary because of the beast. Next, in 1901, a lumberjack on Vancouver Island reported seeing a â€Å"man beast† washing itself in a river near his base camp. The courageous lumberjack decided there and then to approach the beast and confront him. The strange â€Å"monkey man† quickly fled, though, as the man approached the river. Upon examining the tracks left behind, the lumberjack concluded that the prints were almost identical to that of a human, except for the extremely large size. After the incident, many reports began pouri ng in from the Vancouver area of Canada. The residents of the area became well aware of the existence of a very elusive creature in the area, and it was they who first coined the term Bigfoot. By 1960, thousands of reports on the existence of Bigfoot flooded in from all over the United States. The sightings usually occurred in mountainous, woodland areas near rivers and streams. Many thought that those who claimed such things were crazy, but it was at this time that the inevitable happened: Bigfoot was captured on film.   Ã‚  Ã‚  Ã‚  Ã‚  On October 20, 1967, Roger Patterson and Bob Gimlin, two Bigfoot researchers,... ... over the print is correct. All of these facts are bittersweet though, since sample specimens have nothing to be compared to since no actual creature specimen has been collected. It can be concluded, however, that these remains did not come from any animal currently known to modern science.   Ã‚  Ã‚  Ã‚  Ã‚  Bigfoot’s existence can no longer be denied. No longer is it a question of Bigfoot being real, but rather a question of man’s capability in being able to believe the truth. The facts cannot be mistaken. Besides being seen time and time again, video footage has been collected. This alone is enough to make many believe, but for the rest, the physical evidence is unmistakably real. As the theory progresses, more and more credible researchers come forward to show support in such a creature’s existence. They do this at the risk of losing their own credibility. None, however, are capable of an explanation for Bigfoot’s uncanny ability to remain hidden from human observation, the nature of which remains to be a question. Perhaps, though, as more and more people start to believe in the truth, questions will be answered and the mystery solved.   Ã‚  Ã‚  Ã‚  Ã‚   Bigfoot: In Search of the Truth Essay -- essays research papers Bigfoot is, without a doubt, the most recognized mystery in all of North America. The apelike being has reportedly been sighted thousands of times since the beginning of the 19th century. According to eyewitness testimonies, Bigfoot, also known as Sasqautch, is a gigantic beast that towers in at eight feet tall and weighs as much as six hundred pounds. Reports also say that the monster’s form is well built and usually covered in a thick, brownish fur. Many have asked if such a creature could possibly be roaming through the wilderness of North America and around the world, and the answer is yes. The amount of evidence supporting such a creature’s existence is astonishing. From footprint casting and fur samples to video evidence and numerous human sightings, Bigfoot’s existence cannot be doubted.   Ã‚  Ã‚  Ã‚  Ã‚  There are three pieces of evidence supporting the existence of Bigfoot, the first of which is the thousands of eyewitness accounts. The first recorded sighting occurred in 1870 near a small town in California. The town newspaper, the Antioch Ledger, reported that a â€Å"gorilla man† or â€Å"wild man† had been sighted in the woods near the town. The paper deemed it unsafe to travel outside unless absolutely necessary because of the beast. Next, in 1901, a lumberjack on Vancouver Island reported seeing a â€Å"man beast† washing itself in a river near his base camp. The courageous lumberjack decided there and then to approach the beast and confront him. The strange â€Å"monkey man† quickly fled, though, as the man approached the river. Upon examining the tracks left behind, the lumberjack concluded that the prints were almost identical to that of a human, except for the extremely large size. After the incident, many reports began pouri ng in from the Vancouver area of Canada. The residents of the area became well aware of the existence of a very elusive creature in the area, and it was they who first coined the term Bigfoot. By 1960, thousands of reports on the existence of Bigfoot flooded in from all over the United States. The sightings usually occurred in mountainous, woodland areas near rivers and streams. Many thought that those who claimed such things were crazy, but it was at this time that the inevitable happened: Bigfoot was captured on film.   Ã‚  Ã‚  Ã‚  Ã‚  On October 20, 1967, Roger Patterson and Bob Gimlin, two Bigfoot researchers,... ... over the print is correct. All of these facts are bittersweet though, since sample specimens have nothing to be compared to since no actual creature specimen has been collected. It can be concluded, however, that these remains did not come from any animal currently known to modern science.   Ã‚  Ã‚  Ã‚  Ã‚  Bigfoot’s existence can no longer be denied. No longer is it a question of Bigfoot being real, but rather a question of man’s capability in being able to believe the truth. The facts cannot be mistaken. Besides being seen time and time again, video footage has been collected. This alone is enough to make many believe, but for the rest, the physical evidence is unmistakably real. As the theory progresses, more and more credible researchers come forward to show support in such a creature’s existence. They do this at the risk of losing their own credibility. None, however, are capable of an explanation for Bigfoot’s uncanny ability to remain hidden from human observation, the nature of which remains to be a question. Perhaps, though, as more and more people start to believe in the truth, questions will be answered and the mystery solved.   Ã‚  Ã‚  Ã‚  Ã‚  

Education Background

Qian Zhang 151 Washington Ave. Apt. E, Rutherford, NJ, 07070 (660) 541-2361 [email  protected] com Objective To obtain the Assistant position. Education Background Bachelor of Science in Financial Management, Northwest Missouri State University, Maryville, MO * GPA: 3. 59, December 2010 Curriculum of Financial Management Finance—Microeconomics, Macroeconomics, Business Law I, Fundamental of Business Finance, Intermediate Finance Management, Financial Institutions, Investment Principles, Selected Cases in Finance * Accounting—Accounting I & II, Tax Accounting, Intermediate Accounting I, * Math—College Algebra, Calculus, Economic Mathematics, Statistics * Computer Science—Computer and Information Technology, MIS, * Management—Principles of Management, International Business, Managerial Communication, Operations Management, Human Resources Management, Organizational Behavior and Theory, Negotiation, Business Society, Organizational Policy and Decisi on-Making Awards and Scholarships * Northwest Transfer Scholarships every semester referred to GPA and campus activities * Edward Jones and Company Award Scholarship of Finance department * Society of International Ambassadors Scholarship Award * Nominee of the Outstanding Student of the First Student Organization and Leadership Award Work Experience Office Coordinator ~ Business/International and Intercultural Center, Maryville, MO August 2009 – December 2010 Improved the cooperation between university and international partners, assisted the supervisor on all kinds of projects and meetings * Provided support for partners and students by sending information and documents and communicating with international students, giving them advice and introducing regulations * Developed and updated webpage information for international partners, potential and current students * Scheduled, hosted and attended various visits, meetings and banquets * Worked with coworkers and other functio nal departments or work independently on the projects, and followed up on the progress and feedbacks of projects * Organized the hiring event, including filtering CVs and interviewing candidates, * Coordinated orientations, prepared training programs and trained new employees * Communicated with all international organizations time from time to make sure all activities are undergoing with regards to the bylaws of Northwest Missouri State University Accounting Assistant, Full Time Intern ~ eGTran Inc. , Camarillo, CA June 7 – July 30, 2010 * Prepared journal entries for accounting supervisor Keyed in data from forms, correspondence, reports, and other documents * Maintained accounts of internal departments and external agencies and did budgeting * Maintained and updated records of monthly and quarterly financial statements such as Balance Sheet, Cash Flow, Income Statement and Statement of Retained Earnings, prepared payroll * Worked with other departments to adjust all accoun ts timely and effectively * Did some other agendas as assigned by supervisor Translator~ Melvin D. and Valorie G. Booth College, Maryville, MO September- December 2009 * Translated English documents and class categories into Chinese * Volunteer as a translator of the communication activity between USDA and Ministry of Health P. R. China Office Assistant ~Business/ Intercultural and International Center, Maryville, MO June – August 2009 Received, answered phone calls and scheduled appointments * Assisted other staff and other departments on various projects and assignments, provided supports with office machines, such as fax machine, scanner, copy machines * Promoted to be the Office Coordinator Leadership Activities and Volunteer Experience * Leader of Student Orientation – Assisted and guided new students * Leader of Junior Achievement – Hosted business classes and organized related activities * Secretary of International Student Organization—Held annual banquet and organized various activities to help international students communicate with American communities * Member of Delta Mu Delta, International Honor Society in Business Administration * Member of Financial Management Association * Member of Asian Student Association * Currently studying CFA contents Skills Language—Native in Mandarin (Chinese Proficiency Certificate holder), Fluent in English (both written and spoken), Basic in Japanese * Computer—Microsoft Office Suite Interests * Reading—Learn various knowledge from books * Sport—Exercise to make body strong * Fine Arts—Is fond of Chinese calligraphy * Travelling—Experience diverse cultures and adapt myself with different environments References * Dr. Chi Lo Lim, Chairman of Marketing and Management Department, Northwest Missouri State University 660-562-1758 * Dr. Jeffrey Foot, Director of International and Intercultural Center, Northwest Missouri State University 660-562-1367 * Caroline Merker, Controller of eGTran Inc. , 805-482-1088

Market Entry Timing Strategy Essay

Empirical study (Robinson and Fornell, 1985) shows that first mover 20%, early followers 17%, and late entrants 13% market share. Robinson (1988) believes that the order of entry alone explain 8.9% of the variation in market shares. It has been shown that the longer the elapsed time between entry of the first mover and that of later entrants, the more opportunities becomes available to the first mover to achieve cost and differentiation advantages. A longer response time provides the first mover to promote awareness and trial that contribute to category learning and for consumers to integrate into their memory additional information through media and WoM. Lieberman and Montgomery (1988) believe that first-mover advantages arise from three primary sources: Technological leadership, pre-emption of assets, and buyer switching costs. Technological leadership provides a learning curve, where unit production fall with cumulative output, which generates a sustainable cost advantage for the early entrant if learning can be kept proprietary and the firm can maintain leadership in market share. If the first-mover has superior information, it may be able to purchase assets at market prices below those that will prevail later in the evolution of the market, such as natural resources and retailing or manufacturing locations. Where there is room for only a limited number of profitable firms, the first-mover can often select the most attractive niches and may be able to take strategic actions that limit the amount of space available for subsequent entrants. With switching costs, late entrants must invest extra resources to attract customers away from the first-mover firm. Buyer may rationally stick with the first brand they encounter that performs the job satisfactorily. Brand loyalty of this sort may be particularly strong for low-cost convenience goods. Thus, late entrants must have a truly superior product, or else advertise more frequently or more creatively. Schnaars (1986) implies that the early bird normally catches and retains the worm. ‘Me-too’ products introduced by later entrants were much more likely to fail. Second entrants obtain on the average only about three-quarters of the market share of the pioneer, and later entrants are able to capture progressively smaller shares. Consumers tend to know and favour the pioneering product, they have no reason to experiment with subsequent entries. These cost advantages put later entrants at a competitive disadvantage, and pioneers may be able to erect entry barriers that lock out subsequent entrants. Late entrants can also find that the field is crowded and the market offers little opportunity. However, a well-conceived ‘second-but-better’ entry, backed by aggressive advertising, may be able to surpass the pioneer’s entry. Later entrants must be better in terms of performance or price, or both, if they are to have any chance of success. Many firms with str ong market orientation seem to embrace later entry. No one entry strategy proved best in all situations. Primary benefit for the pioneer is to build an unassailable position before later entrants recognize the promise of the market or are willing to take the risks of an early entry. It is most appropriate when image and reputation are important to the customer, experience effects are important and not easily copied, brand loyalty accrues to the pioneer, and cost advantages can be obtained by early commitment to suppliers and channels. It carriers many risks, because almost every aspect of an emerging market is unknown. Many pioneers end up pursuing false leads that later entrants are able to avoid. Thus it must be willing to commit a great deal of money – for R&D and educate customers’. The chances of a pioneer getting the product right for the first time are almost nil. One study found that it takes seven to eight years on the average before a firm that enters a new line of business actually turns a profit. Golder and Tellis (1993) state that for pioneers, consumer-based advantage relate to the benefits that can be delivered from the way consumers first choose and then repurchase the product. The pioneer may become the standard for the product category, and a pioneer can lock-in some customers in categories that have high switching costs. Seventy percent of market leaders are pioneers, and almost half of all pioneers are market leaders. Second firm to enter the market would obtain only 71% as much market share as the pioneer, and third firm to enter would obtain only 58% as much. On the other hand, they believe that if later entrants can leapfrog pioneers with superior technology, positioning, or brand names, firms could better off entering late. Evidence shows that the advantages of being first-in are almost equally balanced by the many pitfalls and disadvantages. Kerin, Vradarajan, and Peterson (1992) state that one can achieve first-mover status by producing a new product, use a new process, and/or enter a new market. They distinguish between two perspectives: the economic-analytical and the behavioural. The former indicates that the pioneer creates barriers to entry so it becomes costly for others to follow, this in turn lengthens the lead time, thus enabling the first mover to benefit initially from no competition, and being more experienced once new entrants emerge. From the behavioural view, the first mover communication is more effective and it obtains reputational advantage. Through purchase and trial, customers can become more reluctant to switch. Similarly, there are economic and behavioural views on market contingencies. From the former perspective, the uncertainty of product demands can lower resource commitments and reduce cost advantage due to scale, but small scale operations are more efficient. A first mover can influence how attributes are valued, define the ideal attribute combination, and ultimately influence consumer’s preferences to its benefit over later entrants. The industry relies heavily on advertising and marketing, thus early consumer exposures to advertising is even more beneficial. The technology changes quickly, so the legal protection and experience advantage decreases. From the behavioural perspective, products can be easily evaluated before purchase, so the purchase and trial benefits decrease. The cost of evaluating a product and making a purchase mistake is lower, hence switching costs decreases. But when consumers need to invest in special, related assets, the switching costs increase. However, following firms may benefit from the ability to free-ride on first-mover investments, resolution of technological and market uncertainty, technological discontinuities that provide ‘gate-ways’ for new entry, and various types of incumbent inertia. They can achieve a CA by influencing consumers’ preferences rather than responding to them, such by moving away from the pioneer and develop a more desirable position. Early entrants’ main benefit is to learn from the pioneer’s experience, and avoid many of the onerous costs, along with being able to assess the market’s reaction to the pioneer’s entry. Many early entrants have relied on some combination of marketing clout, product enhancement and low-cost production. Later entries can benefit from the passage of time. If the product form is changing rapidly and standardization has not been achieved, the later entrant may be able to leapfrog earlier entrants by introducing a superior product, backed by market clout. The later entrant can gain a sizable share of proven growth marketing by capitalizing on the low-cost production of me-too products. Many foreign companies pursue this strategy. Late entrant is risky when earlier entrants are able to erect entry barriers, or the market is already flooded with products that leave no room for enhancement. Level Brother’s Persil entered the tablet detergent market as a pioneer, whereby P&G’s Ariel entered as a follower. The former achieved satisfying customers that stuck to the brand, despite low switching costs. It built a brand image that indicated it was the best, it was innovative and technological advanced. It increased customer choice, which could lead to increased satisfaction and loyalty. Persil soon enjoyed large or monopoly market-share in the category, and had potentially highest share after followers enter. Moreover, entering early allowed it to learn from experiences, with more time for trial and error. By entering first, it could create barriers for entry in the retail through shelf-space, and have patent on technology. Persil also set rules for competition on features, benefits and added services. It could also set the price value based or cost based, thus deciding the market. Ariel, on the hand, had the opportunity to assess the market profitability upon entrance, and needed less knowledge to educate the market. It could learn from Persil’s mistakes in terms of pricing, and had less risk to brand equity. Ariel also enjoyed lower R&D costs and could free-ride on Persil’s effort, in addition to develop a better product. The saved time can be used for optimal positioning. The two competitors were competing heavily on the price per wash, higher and lowering accordingly to each other, starting at 22.0p and 28.0p respectively in 1999, both finishing at 20.0p in 2004, but Ariel did better in the end through learning. In conclusion, one can say that faster entry into the industry does not necessary guarantee absolute competitive advantage. The magnitude of first-mover advantage depends on the degree of fit between the environmental opportunity and the first-mover’s skills and resources. Market pioneering is not a strategy that is appropriate for all firms. In organizational reality, firms are more often a later entrant than a pioneer.