The Colombian Reggaeton Singer Who Is From Medellin...

Maluma, the colombian reggaeton singer who is from Medellin Colombia, and Pitbull, the hip hop reggaeton singer who’s from Miami Florida, share some familiar similarities and vast differences in their background and songs. Both Maluma and Pitbull sing and rap to reggaeton music. With this in mind, reggaeton originated in Puerto Rico and is considered hip hop and latin american music. Reggaeton is also sung in spanish. Maluma began his music career in 2010 while Pitbull began in 2001. Uniquely, both singers perform live for their fans and neither of them are retired yet. Although Maluma started out at a much later period than Pitbull, he still has the same tone as Pitbull does in his songs. Maluma and Pitbull can each carry out beautiful vocal sounds and harmonize to music wonderfully. Correspondingly, they are extremely professional singers. For example, Maluma sings with a lot of low yet powerful vocals while Pitbull sings with medium to high pitched vocals. In general, the b etter they sound to their audience, the more they will rise to fame. Another key point is that they both feature other artists in some of their songs. Maluma and Pitbull can influence people to learn more about their culture, learn about their musical influence, and learn about their albums and visit them live in concert to experience an amazing show. Additionally, Pitbull comes from a beautiful city with a breathtaking view of Miami’s beach and Maluma comes from a place of tall buildings and artworkShow MoreRelatedPitbull Vs Malum Who Are Maluma And Pitbull, And How Did They Get Into The Music Industry1294 Words   |  6 PagesPitbull vs Maluma  Ã‚  Ã‚     Ã‚  Ã‚   Who are Maluma and Pitbull, and how did they get into the music industry, how successful are they now? Maluma and Pitbull are two well known artists that share the same genre of music, but also have their differences in other genres of music they play,but have other difference in how they got into the industry. There music is known for the Reggaeton, hip hop and pop. Their musical classification is different to each other. Even though they do share the same genre, they have

The Theme of True Love in A Midsummer Nights Dream by...

The Theme of True Love in A Midsummer Nights Dream by William Shakespeare The overriding theme of the play A Midsummer Nights Dream by William Shakespeare deals with the nature of love. Though true love seems to be held up as an ideal, false love is mostly what we are shown. Underneath his frantic comedy, Shakespeare seems to be asking the questions all lovers ask in the midst of their confusion: How do we know when love is real? How can we trust ourselves that love is real when we are so easily swayed by passion and romantic conventions? Some readers may sense bitterness behind the comedy, but will probably also recognize the truth behind Shakespeares satire. Often, love leads us down blind alleys and makes us do things we†¦show more content†¦Not that he is truly malevolent, but his tricks make people uncomfortable. However, they dont seem to do any permanent damage. He casts an ironic eye on humanity. Thinking of people as fools, he loves to make fools of them. He expresses this idea when he states What fools these mortals be†¦ Bu t laughter, not tears, is his aim. With his quickness, ventriloquism, and shape-changing ability, he clearly has magic fairy powers of his own. Meddling in the affairs of lovers and administering Cupids love juice, clearly presents Shakespeares views on the nature of love. Pucks mischievous ways may allow him to meddle within the affairs of the lovers, however, does this interference do more harm than good? This scene begins with Oberon encountering Puck in the middle of the woods. Puck, very excited, explains his actions. He tells Oberon how he caused Titania to fall in love with Bottom, who now has a donkey head. Puck also tells him that the Athenians had been placed under the spell causing them to fall magically in love. Oberon is very pleased with Pucks efforts, and agrees that the situation turned out better than expected. 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Shakespeare contrasts the lawful setting of Athens with the enchanted, magical world of the forest, capturing how the role of imagination andRead More Night in William Shakespeares A Midsummer Nights Dream Essay1379 Words   |  6 PagesNight in William Shakespeares A Midsummer Nights Dream One of the recurring themes throughout Shakespeare’s A Midsummer Night’s Dream is the time of day during which the play’s major action takes place: night. This being the case, there are certain words that are directly linked to this theme that appear numerous times throughout the script. Four such words are â€Å"moon,† â€Å"moonlight,† â€Å"moonshine,† and â€Å"lunatic.† Each comes from a feminine root that serves to identify the women in the play as

Of simulation and dissimulation Essay Example For Students

Of simulation and dissimulation Essay Dissimulation is but a faint kind of policy, or wisdom; for it asketh a strong wit, and a strong heart, to know when to tell truth, and to do it. Therefore it is the weaker sort of politics, that are the great dissemblers. Tacitus saith, Livia sorted well with the arts of her husband, and dissimulation of her son; attributing arts or policy to Augustus, and dissimulation to Tiberius. And again, when Mucianus encourageth Vespasian, to take arms against Vitellius, he saith, We rise not against the piercing judgment of Augustus, nor the extreme caution or closeness of Tiberius. These properties, of arts or policy, and dissimulation or closeness, are indeed habits and faculties several, and to be distinguished. For if a man have that penetration of judgment, as he can discern what things are to be laid open, and what to be secreted, and what to be showed at half lights, and to whom and when which indeed are arts of state, and arts of life, as Tacitus well calleth them, to him, a habit of dissimulation is a hinderance and a poorness. But if a man cannot obtain to that judgment, then it is left to him generally, to be close, and a dissembler. For where a man cannot choose, or vary in particulars, there it is good to take the safest, and wariest way, in general; like the going softly, by one that cannot well see. Certainly the ablest men that ever were, have had all an openness, and frankness, of dealing; and a name of certainty and veracity; but then they were like horses well managed; for they could tell passing well, when to stop or turn; and at such times, when they thought the case indeed required dissimulation, if then they used it, it came to pass that the former opinion, spread abroad, of their good faith and clearness of dealing, made them almost invisible. There be three degrees of this hiding and veiling of a mans self. The first, closeness, reservation, and secrecy; when a man leaveth himself without observation, or without hold to be taken, what he is. The second, dissimulation, in the negative; when a man lets fall signs and arguments, that he is not, that he is. And the third, simulation, in the affirmative; when a man industriously and expressly feigns and pretends to be, that he is not. For the first of these, secrecy; it is indeed the virtue of a confessor. And assuredly, the secret man heareth many confessions. For who will open himself, to a blab or a babbler? But if a man be thought secret, it inviteth discovery; as the more close air sucketh in the more open; and as in confession, the revealing is not for worldly use, but for the ease of a mans heart, so secret men come to the knowledge of many things in that kind; while men rather discharge their minds, than impart their minds. In few words, mysteries are due to secrecy. Besides to say truth nakedness is uncomely, as well in mind as body; and it addeth no small reverence, to mens manners and actions, if they be not altogether open. As for talkers and futile persons, they are commonly vain and credulous withal. For he that talketh what he knoweth, will also talk what he knoweth not. Therefore set it down, that an habit of secrecy, is both politic and moral. And in this part, it is good that a mans face give his tongue leave to speak. For the discovery of a mans self, by the tracts of his countenance, is a great weakness and betraying; by how much it is many times more marked, and believed, than a mans words. For the second, which is dissimulation; it followeth many times upon secrecy, by a necessity; so that he that will be secret, must be a dissembler in some degree. For men are too cunning, to suffer a man to keep an indifferent carriage between both, and to be secret, without swaying the balance on either side. .u937bbe0e5f6c94c403ce28f7b6ba6068 , .u937bbe0e5f6c94c403ce28f7b6ba6068 .postImageUrl , .u937bbe0e5f6c94c403ce28f7b6ba6068 .centered-text-area { min-height: 80px; position: relative; } .u937bbe0e5f6c94c403ce28f7b6ba6068 , .u937bbe0e5f6c94c403ce28f7b6ba6068:hover , .u937bbe0e5f6c94c403ce28f7b6ba6068:visited , .u937bbe0e5f6c94c403ce28f7b6ba6068:active { border:0!important; } .u937bbe0e5f6c94c403ce28f7b6ba6068 .clearfix:after { content: ""; display: table; clear: both; } .u937bbe0e5f6c94c403ce28f7b6ba6068 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u937bbe0e5f6c94c403ce28f7b6ba6068:active , .u937bbe0e5f6c94c403ce28f7b6ba6068:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u937bbe0e5f6c94c403ce28f7b6ba6068 .centered-text-area { width: 100%; position: relative ; } .u937bbe0e5f6c94c403ce28f7b6ba6068 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u937bbe0e5f6c94c403ce28f7b6ba6068 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u937bbe0e5f6c94c403ce28f7b6ba6068 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u937bbe0e5f6c94c403ce28f7b6ba6068:hover .ctaButton { background-color: #34495E!important; } .u937bbe0e5f6c94c403ce28f7b6ba6068 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u937bbe0e5f6c94c403ce28f7b6ba6068 .u937bbe0e5f6c94c403ce28f7b6ba6068-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u937bbe0e5f6c94c403ce28f7b6ba6068:after { content: ""; display: block; clear: both; } READ: The Darkness of Macbeth EssayThey will so beset a man with questions, and draw him on, and pick it out of him, that, without an absurd silence, he must show an inclination one way; or if he do not, they will gather as much by his silence, as by his speech. As for equivocations, or oraculous speeches, they cannot hold out long. So that no man can be secret, except he give himself a little scope of dissimulation; which is, as it were, but the skirts or train of secrecy. But for the third degree, which is simulation, and false profession; that I hold more culpable, and less politic; except it be in great and rare matters. And therefore a general custom of simulation which is this last degree is a vice, rising either of a natural falseness or fearfulness, or of a mind that hath some main faults, which because a man must needs disguise, it maketh him practise simulation in other things, lest his hand should be out of use. The great advantages of simulation and dissimulation are three. First, to lay asleep opposition, and to surprise. For where a mans intentions are published, it is an alarum, to call up all that are against them. The second is, to reserve to a mans self a fair retreat. For if a man engage himself by a manifest declaration, he must go through or take a fall. The third is, the better to discover the mind of another. For to him that opens himself, men will hardly show themselves adverse; but will fair let him go on, and turn their freedom of speech, to freedom of thought. And therefore it is a good shrewd proverb of the Spaniard, Tell a lie and find a troth; as if there were no way of discovery, but by simulation. There be also three disadvantages, to set it even. The first, that simulation and dissimulation commonly carry with them a show of fearfulness, which in any business, doth spoil the feathers, of round flying up to the mark. The second, that it puzzleth and perplexeth the conceits of many, that perhaps would otherwise co-operate with him; and makes a man walk almost alone, to his own ends. The third and greatest is, that it depriveth a man of one of the most principal instruments for action; which is trust and belief. The best composition and temperature, is to have openness in fame and opinion; secrecy in habit; dissimulation in seasonable use; and a power to feign, if there be no remedy.

On The Beach At Night Alone By Walt Whitman Essays - Brooklyn Eagle

On the Beach at Night Alone by Walt Whitman In ?On the Beach at Night Alone,? Walt Whitman develops the idea that everyone has a connection with everything else, including nature. Whitman uses a variety of writing techniques to get his point across. First, the repetition and parallel structure that his poems contain reinforce the connection between everything in nature. The usage of ?All? 11 times emphasizes the inclusion of everything in the universe. The sentence structure remains the same throughout the poem, without any drastic change; however, the length of the lines in the poem vary. In addition, Whitman's' extravagance with his words further illustrates his idea of the Over-Soul. For example, ?A vast similitude interlocks all? (4) shows his verbose nature. Whitman does not do directly to the point, but gives every little detail. Most importantly, Whitman's' use of catalogues stands as the most recognizable Whitman characteristic that illustrates his beliefs. These long lists that he uses set the mood of the poem. ?All s pheres, grown, ungrown, small, large, suns, moons, planets,? (5) shows the idea that everything is connected in nature. Similarly, ?All nations, colors, barbarisms, civilizations languages.? (10) furthermore emphasize Whitman's belief in the Over-Soul. Although Whitman uses a great deal of structural ways to stress his ideas, he also uses many other ways of delivering his ideas. First of all, Whitman portrays himself as a public spokesman of the masses. The tone of the poem is a very loud, informative tone that grabs ones attention. The emphasis placed on the word ?all? adds to the characterization of Whitman as a powerful speaker. Furthermore, Whitman takes part in his own poem. Participating in his own poem, Whitman moreover illustrates the connection between everything in life. Lastly, Whitman, most of all, celebrates universal brotherhood and democracy. Once again, the inclusion of the word ?all? so many times demonstrates Whitman's belief in that everyone is connected no matter what their position is in society. Whitman stresses the fact that all humans are equal in that ?All identities that have existed or may exist on this globe? (11) share similar connections with nature. Ultimately, Whitman's belief in the Over-Soul reveal s the bond between nature and the universe.

Senseo Creating Competitiveness through an International Alliance

Introduction For the last one decade, Senseo has been an important contributor to the coffee appliances business. The company breakthrough in coffee pod machine has enabled consumers to make quality coffee faster than before (Hollensen, 2010, p.140). Small size and ease of use from Senseo system helps in making the necessary coffee cup. Many households today rely on Senseo automated coffee pod machine.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More The company highlights the coffee pod machine and coffee pods as the ensuing unique value adds in the current global market. These are products that can rapidly obtain, analyze and take action on real-time data inputs. For the products such as coffee pods, Senseo is a market leader in many European countries while it also serves other foreign markets in America continent. The unce rtainties associated with each market are different and part of the Senseo story. The constant adaptation of products and business strategies are defining features of Senseo as a business. This is an important accomplishment of the firm especially when it comes to international expansion. The stiff competition in the global coffee market suggests the need for strategic entry into foreign markets in order to increase the market share (Hollensen, 2010, p.142). Beginning with the development of the patented coffee machine and brewing process in 2001 and extending to Senseo one-of-a-kind coffee ponds, international marketing initiatives have been considered by Senseo as the key to business success. The international alliance between Philips and Douwe Egberts is not just incremental gain but performance gain of an order of magnitude. Concurrently, Senseo has long invested in international market expansion which is another imperative part of this case. Senseo is the result of the partners hip between electronics expert Philips and coffee roaster Douwe Egberts both of which have a degree of autonomy (Hollensen, 2010, p.139). Royal Philips Electronics is based in Netherlands while Douwe Egberts is based in Denmark.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Both of these firms have expanded internationally with substantial brand recognition across the world. This case study is focused on the competitive advantage created through this alliance and the spirit of expansion is reflected in the performance of Senseo in presence of determined competitors. Global market environment The global coffee products market is becoming increasingly saturated. This is because of the increasing number of companies which are venturing into the industry. One of the factors that are contributing to this rapid growth is the increasing distribution of me-too products. This section gives a comprehensive of the coffee products market environment through PEST analysis. PEST analysis Political factors In order for Senseo to operate in the international market, it went through an important strategic alliance. This process of partnering exposed the company to various political factors across different economies. Government stability is a major factor that affects the company business. According to Cavusgil et al (2009), firms intending to enter new market encounter country risks including political risk which refers to the stability of the target country government. Expansion to these markets put the company under these political risks. The success of Senseo in many European countries can be attributed to the political stability of these countries. Thus the firm should reconsider this issue when entering emerging markets in future. In addition, governmental trade laws and regulation are key factors influencing Senseo international business. Between 2001 and 2007, the compa ny success was accelerated by the patented pod machine (Hollensen, 2010, p.141). However, the ccompany has to cope with new environments where such laws do not apply. There are also different intellectual property rights within these environments though Senseo can take the advantage of the alliance as the basis to mitigate any risk associated. Export laws affect the business in that Douwe Egberts has to abide with such legal requirements when exporting the coffee used to make coffee pods.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More Economic The potential markets for Senseo products include the developed and emerging markets. In fact, the economic situation in the European countries where the company operates in terms of monetary issues is a major factor that drives Senseo. The economic trends in home countries of the par tners have also impacted on the business significantly. For instance, it has been reported that one third of the Dutch households own a Senseo machine and the number is expected to increase (Hollensen, 2010, p.140). This is partly because the country is economically stable and individual income is relatively high. Moreover, the fact that Senseo is operating in emerging markets such as the Chinese market suggests the influence of economic factors in these economies. According to Fedorova and Vaihekoski (2009), the major sources of risks in emerging markets are market segmentation and fluctuations in exchange rates (p.6). Single serve brewing concept is expected to impact most developing markets where disposable income has not reached sustainable level (Hollensen, 2010, p.138). Therefore, the economic growth in these markets will be a key driver of Senseo business in future. Socio-cultural factors International business are affected by changes in social environment either positively o r negatively (Baron, 2005, p.207). Senseo operates in several markets with varying social and cultural preferences. Cavusgil et al (2009) connote that cross cultural risk is a key challenge for internationalizing firms. The fact that European consumers have a special attachment to coffee is a major drive for success in the industry. Coffee is consumed daily by all members in a typical European family. Essentially, the international growth of Senseo can be directly related to increasing demand of a faster way to make a cup of coffee. Furthermore, the population has been increasing throughout the decade leading to increase in coffee consumption (De Mooij, 2010, p.71). The new generation is looking for the easiest and convenient lifestyle thus embracing new technologies with both hands. For Senseo and other coffee pod machine marketers, this group forms the largest segment.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, the typical owner of such a machine is 40 years or below suggesting the significance of the younger generations (Hollensen, 2010, p.140). Therefore, it appears that the high birth rates in potential markets are a factor that can influence the industry as long as it meets the expected lifestyle standards. Technological factors In the last one decade the world has experienced massive technological developments. These changes have been part of the success factors for Senseo. Senseo coffee pod machine is a technological breakthrough that has built consumer intimacy. The company has also sort to differentiate the products through the adoption of new technologies for their products as reflected in the new model machine. Competitors such as Nestle and Melitta Unternehmensgruppe Bents KG have continued to introduce new machines with added technological features. Thus, the competition is somehow based on the technological capability of individual firms. Strategic fit analysis The mar ket environment indicates that Senseo is faced by a number of opportunities and challenges. For instance, the analysis shows that there is a high probability of the company experiencing an increment in the intensity of competition. On the other hand, economic stability and growth coupled with social trends represents an opportunity for Senseo to increase market share and profitability. The high rate of technological innovation presents an opportunity for Senseo to improve the competitive advantage through production of faster and high quality coffee pod machines. However, this is achieved when the company focuses on the core competencies and strengths to exploit the emerging opportunities while converting the weaknesses into strengths (Spence Kale, 2011). Core competencies According to Hitt, Ireland and Hoskisson (2011), firms’ core competencies refer to the capabilities that form the accruing source of competitive advantage (p.82). Johnson, Scholes and Whittington (2008) ar e of the opinion that for a company capability to be considered as a core competency, it should be inimitable, unique, non-substitutable and valuable (p.4). In all operations, Senseo has managed to create a number of core competencies. First, Senseo has developed strong brands that have successfully penetrated the international market. The company has achieved this by forming a strategic business alliance with two important firms. The strong brand is accompanied by the strong brands of individual companies that form the alliance. As noted, creating an overall identity that transparently links coffee and appliance as part of single system and building consumer intimacy around this was the crucial building block to success (Hollensen, 2010, p.140). Secondly, Senseo has built a strong management team to suit the internationalization strategy. As Cavusgil et al (2008) noted the fundamental challenge facing the organizations entering international markets is centered on solving manageria l problems in these markets (p.5). Thus, the success of the company is directly connected to good management. Furthermore, the key people involved in managing such an alliance must have the personal skills to make it a success. SWOT analysis Strength To survive in the international market, it is vital to build a competitive advantage (Harrison John, 2009, p.61). Among the ways through which a firm can achieve this is by improving important strengths. In business operations Senseo has developed a strong brand image due to the effectiveness in designing and producing high quality coffee pod machines. The company has invested heavily on RD such that they produce new products ahead of market competitors. With characteristics of a strategic asset-seeking investment, Senseo has been able to promote long-term goals by reaping the advantages of the two partners (Dunning Lundan, 2008, p.73). The implementation of effective technology enables the company to produce high quality products. Th is satisfies the needs and wants of the consumers in the target markets especially those in European and American countries. Weaknesses The major weakness for Senseo is the narrowed focus on Eastern Europe markets. Cavusgil et al (2009) highlight the importance of market research before a firm decides to enter foreign market. But, Senseo demonstrates failure in this respect as their target market is primarily European countries while other countries could promise better performance. In addition, Senseo has very few products in their portfolio which suggests limited market segments. Coffee appliances are many and the company should attempt to widen the product portfolio and probably enhance their competitive advantage. Opportunities The social changes being experienced in many countries present an opportunity to Senseo. For instance, the growth in population presents an opportunity for the company to increase the current customer base. In addition, the economic growth in some countri es is an opening to new markets. Emerging markets are said to offer greater market development opportunities than those in developed countries but with the offer of higher returns comes higher risks (Cavusgil et al, 2008). The high rate of technological innovation also presents an opportunity for Senseo to enhance global competitiveness. This arises from the fact that the company will be able to develop high quality coffee pod machines (Economist Intelligence Unit Limited, 2009, p.10). Threats Senseo faces intense competition from other multinational companies such as Nestle, Melitta, Tchibo and Aldi (Varga, 2010, p.5). The future success of the firm is threatened by the fact that these companies are also diversifying their products. Therefore, consumer bargaining power in international markets is increasing due to the wide range of products available for them. In addition, Senseo is threatened by low-cost followers from china who must enter the industry in future (Tsui Lau, 2002). In as much as the firm differentiates through the alliance, the low cost followers will never be discouraged as long as new technologies are in place. There could be the fear of the followers developing cheap coffee pod machines that consumers would consider to be better. More interesting is that the followers begin by entering the emerging markets on their way up while Senseo approach these markets from the top. Therefore, the firm is threatened by saturated markets in those emerging markets if the foreign investment comes at a later stage. Creating international competitiveness through core competences Product development has been a long-term priority for Senseo. When the company focused on coffee products to support market entry it needed to create value to customer through innovation and high quality products. In 2001 the company developed the first coffee pod machine that was geared towards the use of coffee pods produced by Douwe Egberts (Hollensen, 2010, p.140). As the machi ne was patented, Senseo was able to increase the market share due to the high demand of the product. Indeed, the company was able to sell more than 15 million coffee machines and more than 8 billion coffee pods in the first seven years (Hollensen, 2010, p.140). According to Uppsala model, the company gradually increased and intensified activities in neighboring markets as the demand increased. By mid-2007 it was estimated that the company sold over five million coffee pod machines in Germany. Currently, Senseo business depends on innovation as patents were revoked in many market environments. Competitors keep on bringing new products into the market thus forcing the company to heavily invest on RD. In 2007 the company launched a new model-the Senseo New Generation-with novel mechanism to accommodate larger cups and new features including insufficient water indicators, larger water reservoir and options allowing users to adjust water quantity (Hollensen, 2010, p.142). This breakthrou gh is a result of the strategic alliance that enables the company to control the development of both coffee pod machines and the coffee pods. The success of a strategic alliance depends on the benefits perceived by each partner especially if their brands are already recognized. In this regard, Senseo had to leverage the equity in the partnering brands in order to give credibility to the new brand (Hollensen, 2010, p.141). While competition may lead to adverse factors like reduced prices of the products, a partnership can succeed by relying on mutual performance (Wallace, 2001, p.859). For instance, when the prices of coffee pod machines went below production costs Senseo continues to succeed as the losses in machine sales are compensated by the profits from coffee sales. Internationalization Hollensen (2010) identifies three models that can define how organizations enter foreign markets namely network, transaction cost and Uppsala models. These models may depend on factors like the type of business; the nature of target markets; the position of the firm in terms of resources; and the corporation motive to include others. Network model is where the supplier develops a good relationship with the buyer and internationalizes in order to service the customer better from another location while depending on resources controlled by other firms. Transaction cost theory is when a firm enters a foreign market and creates activities internally instead of outsourcing especially through exports or foreign direct investment (Dunning Lundan, 2008, p.70). Uppsala model is about how firms gradually increase and intensify their activities in foreign markets by first gaining experience from home markets before proceeding to international markets. From the analysis of Senseo case study, it is evident that the entry strategy to foreign markets can be explained through Uppsala model. The initial market for the firm was the Scandinavian countries where the partners came from. As the demand for coffee pod machines increased in the neighboring markets of France and Germany, the firm would enter the markets. This is reflected in the market being concentrated within the Western part of Europe. Certainly, the single serve brewing concept has proved successful in Europe and the trend is still in the early stages in the U.S. and is yet to impact on developing countries (Hollensen 2010, p.138). In this respect, it would be worth to suggest that transaction cost model for internationalization would serve Senseo business better. This is because the company is well established and has vast resources that can be used to extend assumed business in other potential markets through Foreign Direct Investment (FDI). According to Cavusgil et al (2008), the fundamental challenge facing the firms entering international markets centers on solving managerial problems in these markets (p.5). But Senseo managers have proved to be competent enough such that they can be able to make eff ective decisions about how to mitigate the risks associated with Internationalization. In addition, there are many opportunities in the markets that the company is slack in operation. The American market is the largest in terms of coffee consumption while the Asian emerging markets have opportunities related to economic growth. As Dunning and Lundan (2008) connote, the company should engage market-seeking investment in order to exploit new market besides sustaining the existing one (p.70). In fact, competition in coffee pods machines is concentrated in European countries and moving away from these markets would suggest low competition. Therefore, Senseo should consider entering the emerging markets such as China, India and Brazil. While the developed markets are threatened by saturation, the emerging markets lack branded firms that offer coffee pod machines as well as the coffee pods and capsules. References Baron, D. 2005. Business and the surrounding environment. Journal of Policy Analysis and Management, Vol. 13 (1), pp. 205-208. Cavusgil, S. T., Knight, G., Riesenberger, J. 2008. International business. Upper Saddle River, NJ: Prentice Hall. Cavusgil, S. T., Knight, G., Riesenberger, J. Yaprak, A. 2009. Conducting market research for international business. Upper Saddle River, NJ: Prentice Hall. De Mooij, M. 2010. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Thousands Oak, CA: SAGE. Dunning, J. H. Lundan, S. M. 2008. Multinational enterprises and the global economy. London, UK: Edward Elgar Publishing. Economist Intelligence Unit Limited. 2009. Unlocking innovation in China: An economist intelligence unit report. Available at:Â  http://www.finfacts.ie/biz10/EIU-Innovation_China-Cisco.pdf . Fedorova, E. Vaihekoski, M. 2009. Global and local Sources of risk in eastern European emerging stock markets. Journal of Economics and Finance, Vol.59 (1), pp.1-19. Harrison, J. S. John, C. H. 2009. Foundations in Strategic Man agement. Florence, KY: Cengage Learning. Hitt, M., Ireland, D., Hoskisson, R. 2011.Strategic management: Competitiveness and globalization Concepts. Mason: South Western Cengage Learning. Hollensen S. 2010. Global Marketing: A decision oriented approach. Upper Saddle River, NJ: Pearson. Johnson, G., Scholes, K. Whittington, R. 2008. Exploring corporate strategy: Text cases. New York: FT/Financial Times. Spence, M., Kale, S. 2011. Optimizing the internal value chain: Principles and practices. Journal of Management Organization, Vol. 14 (2), pp. 193-206. Tsui, A., Lau, C. 2002. The management of enterprises on the People’s Republic of China. Dordrecht: Kluwer Academic Publishers Group. Varga, M. 2010. Analyzing the Australian fashion industry according to Porter’s five forces. New York, NY: GRIN Verlag. Wallace, P. D. 2001. Encyclopedia of Ecommerce. New Delhi, India: Sarup Sons. This case study on Senseo: Creating Competitiveness through an International Alliance was written and submitted by user Abrielle Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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